ITE HONG KONG

Why ITE & ITE MICE?

Substantial and continuing expansions by past exhibitors, and new exhibitors enable ITE & MICE expanding from 2 halls in 2004 to 5 halls since 2008. With nearly 80% of exhibitors and 26% of buyers / trade visitors from outside Hong Kong, ITE & MICE gains wide recognition as effective platform for international travel trade to cover the fast growing Asian markets.

ITE & MICE integrates successfully leisure and MICE travel, highlights themes like cruise and wellness, and maintains separate trade days and public days. Our exhibitors can have access, each in good numbers, to the travel trade, corporations, the event industry, trade and public media, and also quality public visitors who more and more select traveling in FIT.

Regional trade & corporate visitors – 26% from mainland China & Asia;
International exhibitors – 30 plus pavilions by tourism boards from different continents; 80% exhibitors from outside Hong Kong;
Well attended by both trade & public media from Asia;
Public days drew quality visitors – over 80% travel in FIT / tailor made groups;
Extensive supports by tourism authorities & trade associations in Asia;
Free assistance to stage seminars and in publicity;
Mainland China & Hong Kong are respectively Asia’s first and fourth source markets.

ITE & ITE MICE are among the few travel fairs in Asia offering two full professional days for trade and corporate visitors. Also, a unique arrangement of holding leisure and MICE travel concurrently for synergy since 2005 resulted in the number of corporate visitors grew by times. ITE & MICE are supported by the China National Tourism Administration (CNTA), Hong Kong Tourism Board (HKTB), Travel Industry Council of Hong Kong (TIC) and Macau Government Tourist Office (MGTO). Official Air, Cathay and Dragonair sponsor our hosted buyer program. Supports also come from event industry associations and international chambers of commerce in Hong Kong and neighbouring cities, and travel agent associations in different parts of Asia.

Key Statistics for ITE & ITE MICE 2010
Gross Exhibition Space (in five halls)	15000 SQM
No. of participating countries & regions:	46
No. of official pavilions / participation: (Over half of them from Americas, Europe, Africa & Middle East)	33
No. of Exhibitors & co-exhibitors:	625
No. of Buyers, Trade, Corporate Visitor and Media (10 – 11 Jun)	11464
No. of Public Visitors (12 – 13 Jun)	68900

For further details, please visit websites of http://www.itehk.com/ and http://www.itehkmice.com.
For enquiry, please send email to TKS by email to travel@tkshk.com
or by fax to 852 3520 1500.

Why ITE & ITE MICE?

Key Statistics for ITE & ITE MICE 2010