ITE – KEY FEATURES & STATISTICS
Quality recovery also in 2024 with highly international exhibitors and regional buyers and trade visitors (BTV); and public visitors mainly Premium FIT!
Highly International Exhibitors
- Total Exhibitors: 515 (87% from outside Hong Kong)
- Countries and regions: 68 (44 from Asia, 13 from Europe and the Americas, 9 from Africa and the Middle East, 2 from Oceania)
- Official pavilions: Major Asian destinations including China, Hong Kong, Japan, Macau, South Korea, and Taiwan.
Around Half Travel Agents & Highly Regional BTVs:
- Growth in Attendees: 18.4% increase in 2024 compared to 2023 & 72% from Greater Bay Area;
- Geographic Breakdown: 46% from outside Hong Kong; 28% from Mainland China; 18% from other Asia
- Audience Composition: 45% travel agencies, 28% MICE/corporate, 27% other tourism sectors.
Premium FIT to spend more on Outbound
- 2024 public survey drew 3740 online replies
- Travel Spending: 59.4% plan to increase spending; 35.5% will maintain current spending.
- Travel Plans: 16.6% plan to travel outside Asia in the second half of 2024; only 2.4% have no travel plans; 39.5% plan three or more trips.
Held in 4 days were Business Matching, Industry Forum, Networking with KOLs, and some 100 seminars etc.