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ITE HONG KONG 2018 SHOW REPORT
14 – 17 JUNE 2018
Hong Kong Convention & Exhibition Centre (Hall 1A-1E)
[Click here to download PDF]

  1. Gross Exhibition Space (SQM)................................................................................. 14050 (+0.3%)
  2. Total number of Exhibitors & co-exhibitors.......................................................... 666 (+3.2%)
    Of which, Business / MICE Travel related exhibitors : 187

    Exhibitors – by Geography %
    Abroad 87.2 %
    Hong Kong 12.8%


    Ten Popular Themes By Exhibitors No. of Exhibitors
    Entertainment & Leisure 234
    Family Holiday 209
    In-depth, culture & history 192
    Food & Wine 184
    Driving Tour 179
    Travel Photography 153
    Eco / Green / Sustainable Tourism 143
    Youth Tourism 135
    Carnival / Festival / Special Events 127
    Sport Tourism 123
  3. No of Participating Countries & Regions............................................................... 52 (-7.1%)

    Notes:
    - Each of the above may include official pavilion (*), stand or only individual exhibitor
    - Some destinations may appear twice if there are separate official pavilions / stands
    AFRICA / MIDDLE EAST (6%) Egypt*, Iran, South Africa
    ASIA (56%) Bhutan, Cambodia*, China*, Hong Kong*, India, Indonesia*, Japan, Kazakhstan*, Kyrgyzstan, Laos, Macao*, Malaysia (Sabah*), Malaysia (Selangor*), Maldives, Mongolia, Myanmar, Nepal*, Pakistan, S.Korea*, Singapore, Sri Lanka, Taiwan*, Taiwan (Taitung*), Tajikistan, Thailand*, Turkmenistan, Uzbekistan, Vietnam, Vietnam (Danang)
    EUROPE (27%) Armenia, Croatia, Croatia(Zagreb*), Finland, France*, Georgia, Greece*, Iceland, Italy, Russia (Saint Petersburg*), Spain (Catalonia*), Switzerland*, Turkey*, United Kingdom
    OCEANIA / AMERCIAS (11%) Argentina*, Australia, Canada, Fiji*, Mexico*, USA (Northern Marianas*)
  4. No of Trade / Corporate Visitor in trade days (14 – 15 Jun)................................ 12460 (+1.2%)

    (a) By Geography Numbers (%)
    Hong Kong 9083 (72.9%)
    China 2654 (21.3%)
    Abroad 723 (5.8%)


    (b) By Business Sectors Numbers (%)
    Travel Agents / Tour Operators / OTA 6580 (52.8%)
    Airlines / Land Transport / Hotel Accommodations 1458 (11.7%)
    Media 1009 (8.9%)
    Other travel related industries 846 (6.0%)
    MICE / Corporate Visitors
    (Please refer to 4d for detail)
    2567(20.6%)


    Non-Asia (c) TRADE VISITORS: Interest in Destinations %
    Europe 50.3%
    Africa / Middle East 14.4%
    The America (US, Canada, S&C America) 22.8%
    Australia / New Zealand / S. Pacific 20.0%
    Asia Japan / S. Korea 27.5%
    South & South-East Asia 45.7%
    China 35.6%
    Taiwan 26.6%
    Macao 12.1%
    Central & West Asia 14.5%


    (d) MICE / Corporate visitors by Business Sectors %
    Professional Services includes Banking, Finance, Investment, Insurance, Legal Services, HR, Business services, etc 27.2%
    General Trading i.e. Construction, Transportation, Apparel / Gifts & Premiums, Electronics, etc 21.1%
    Training & Education 13.9%
    Exhibition Organizers, Event Planners 10.5%
    Association, Government & Public Organizations 10.5%
    Others 11.1%
  5. No of Visitors in public days (16 – 17 Jun) ........................................................... 90055 (+0.3%)

    Education
    University or above 42.0%
    Post-secondary 33.5%
    Travel Format
    FIT / Private Tour 84%
    No. of Overnight Leisure Trips made in the past 12 months
    O time 2.5%
    1 – 2 times 39.8%
    3 – 5 times 44.4%
    6 times or above 13.3%
    Travel Spending in the coming 12 months
    Increase 48.9%
    Remain the same 26.8%
    Not Sure 19.5%
    Decrease 4.6%
    Destinations will be consider visiting (holiday) within the next two years
    East / NE Asia 53.8%
    Taiwan 35.7%
    South/ SE Asia 35.3%
    Mainland China 23.5%
    Macao 19.1%
    C. Asia / W. Asia 8.1%
    Europe 39.4%
    Australia, New Zealand, S. Pacific 28.5%
    The America (US, Canada, S&C America) 21.3%
    Middle East / Africa 8.4%
  6. TRADE & PUBLIC: Interest on Travel Themes / Travel Experience

    n/a – not included this in public survey
    THEMES (Listed by Alphabetical order) Trade Public
    Adventure 34.5% 7.8%
    Carnival / Festival / Special Events 26.9% n/a
    Cruise 28.1% 37.3%
    Driving Tour 21.3% 32.1%
    Eco-tourism/ Wildlife 27.0% 35.3%
    Entertainment & Leisure 44.7% n/a
    Gourmet Tour 33.6% 38.1%
    In-depth, culture & history 29.8% 46.0%
    Honeymooning/ Overseas Wedding 20.6% 7.9%
    Wellness/ Medical Tourism 17.7% 7.1%
    Sport Tourism 21.7% 23.0%
    Study Tour 27.7% 8.9%
    Travel Photography 19.5% 32.7%
  7. No. of Trade Seminars: 37  (of which, 9 were related to MICE Travels)
  8. No. of Public Seminars : 102
  9. No. of Performances (public days) : 24
  10. No. of Concurrent events: 3
    • Guangdong-HK-Macao Greater Bay Area Tourism, Hotels & Catering Union Alliance Inauguration Ceremony (GBA Union)
    • 2018 One Belt One Road International Tourism Forum (Hong Kong Comercial Daily)
    • Ministry of Culture and Tourism of the People's Republic of China (Sichuan Conference)