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Trade Days: Buyers / Visitors mainly from Asia largest & third largest Markets

Trade day admission requires registration, online or onsite, with business card. Of the 11613 regional buyers and visitors of the last ITE, 63% came from Hong Kong which spent US$26.5 billion on international tourism in 2018*, 26% from mainland China and 11% from other parts of Asia.

  1. 1) While China (mainland) is noted for its market size and fast growth, Hong Kong instead for its quality as measured by its high per capita spending on travel.
    Table 1:  Asia three largest source markets by total outbound spending in 2018 * Note:
    a. Australia, with per capita spending of US$1495.9, ranked second after Hong Kong, among the world’s ten top markets in 2018.
    b. Hong Kong ranked World’s 11th largest market by total spending
    Ranking Markets INTL TOURISM SPENDING
    Total(US$ Billion)
    INTL TOURISM SPENDING
    Per Capita (US$)
    1 China 277.3 193.9
    3 Hong Kong 26.5 (b) 3581.1 (a)
    *Source: UNWTO World Tourism Barometer May 2019
  1. 2) The two largest trade visitor groups in ITE2019 are:
    Table 2: ITE 2019 Trade Visitors by Sectors
    Sector %
    Travel Agents / Tour Operators / OTA 52.9%
    MICE / Corporate Visitors 18.8%
  2. 3) Their interests on global destinations and travel themes are:
    Table 3: ITE 2019 TRADE VISITORS: Interest in Destinations
    Non-Asia Interest in Destinations %
    Europe 50.0%
    Africa / Middle East 15.3%
    The America (US, Canada, S&C America) 21.5%
    Australia / New Zealand / S. Pacific 19.8%
    Asia Japan / S. Korea 28.0%
    South & South-East Asia 42.4%
    China 36.4%
    Taiwan 27.1%
    Macao 13.3%
    Central & West Asia 13.1%
    Table 4: ITE 2019 Trade Visitors Interest on Travel Themes / Travel Experience
    Themes Trade
    Adventure (Nature & Wildlife / Safari Holidays) 29.6%
    Art & Entertainment 34.8%
    Carnival / Festival / Special Events 34.9%
    Cruise 26.1%
    Driving Tour 25.7%
    Family Holidays 38.9%
    Gourmet Tour 39.1%
    Green/ Eco-Tourism 32.3%
    In-depth, culture & history 34.9%
    Honeymooning/ Overseas Wedding 22.4%
    Shopping 21.6%
    Sport Tourism 21.7%
    Study Tour 29.9%
    Travel Photography 26.2%
    Wellness/ Medical Tourism 20.6%
  3. 4) In addition to meeting visitors at stand, ITE has B2B program to facilitate more contacts between exhibitors with buyers and trade visitors. These include:
    • Business Matching for quick dating between buyers and sellers;
    • Industry Forums often in corporation with related associations;
    • Receptions and seminars by individual exhibitors at purpose built room inside the exhibition halls ;
    • Hold trade and MICE seminars on theme travels, destinations and MICE etc.

  4. 5) ITE helps promoting more contacts even before it opens, by sending to buyers and trade visitors regularly e-newsletters and invitations to register for seminars, and publishing information on exhibitors, seminars and exhibits in the official trade website of www.itehk.com







For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500