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ITE - Trade


Trade Days: 12000 Buyers / Visitors mainly from Asia largest & third largest Markets

Trade day admission requires registration, online or onsite, with business card. Of the 12460 regional buyers and visitors of the last ITE, 73% came from Hong Kong which spent US$25.5 billion on international tourism in 2017*, 21% from mainland China and 6% from other parts of Asia.

  1. 1) While China (mainland) is noted for its market size and fast growth, Hong Kong instead for its quality as measured by its high per capita spending on travel.
    Table 1:  Asia three largest source markets by total outbound spending in 2016 * Note:
    a. Australia, with per capita spending of US$1025, ranked second after Hong Kong, among the world’s ten top markets in 2016.
    b. Hong Kong ranked World’s 10th largest market by total spending
    Ranking Markets INTL TOURISM SPENDING
    Total(US$ Billion)
    INTL TOURISM SPENDING
    Per Capita (US$)
    1 China 261.1 190
    3 Hong Kong 24.2 (b) 3285 (a)
    *Source: UNWTO World Tourism Barometer 2017/2018
  1. 2) The two largest trade visitor groups in ITE2018 are:
    Table 2: ITE 2018 Trade Visitors by Sectors
    Sector %
    Travel Agents / Tour Operators / OTA 52.8%
    MICE / Corporate Visitors 20.6%
  2. 3) Their interests on global destinations and travel themes are:
    Table 3: ITE 2018 TRADE VISITORS: Interest in Destinations
    Non-Asia Interest in Destinations %
    Europe 50.3%
    Africa / Middle East 14.4%
    The America (US, Canada, S&C America) 22.8%
    Australia / New Zealand / S. Pacific 20.0%
    Asia Japan / S. Korea 27.5%
    South & South-East Asia 45.7%
    China 35.6%
    Taiwan 26.6%
    Central & West Asia 14.5%
    Table 4: ITE 2018 Trade Visitors Interest on Travel Themes / Travel Experience
    Themes Trade
    Adventure 34.5%
    Carnival / Festival / Special Events 26.9%
    Cruise 28.1%
    Driving Tour 21.3%
    Eco-tourism/ Wildlife 27.0%
    Entertainment & Leisure 44.7%
    Gourmet Tour 33.6%
    In-depth, culture & history 29.8%
    Honeymooning/ Overseas Wedding 20.6%
    Wellness/ Medical Tourism 17.7%
    Sport Tourism 21.7%
    Study Tour 27.7%
    Travel Photography 19.5%
  3. 4) In addition to meeting visitors at stand, ITE has B2B program to facilitate more contacts between exhibitors with buyers and trade visitors. These include:
    • Business Matching for quick dating between buyers and sellers;
    • Industry Forums often in corporation with related associatons;
    • Receptions and seminars by individual exhibitors at purpose built room inside the exhibiton halls ;
    • Hold trade and MICE seminars on theme travels, destinations and MICE etc.

  4. 5) ITE helps promoting more contacts even before it opens, by sending to buyers and trade visitors regularly e-newsletters and invitations to register for seminars, and publishing information on exhibitors, seminars and exhibits in the official trade website of www.itehk.com

    The web site is well visited, and for examples it drew, in number of unique visitors, 20399 in January then rising steadily each month to 58310 in June this year. There is another website for the public.








For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500