ITE Hong Kong 2026 – The 40th ITE Leisure & 21st ITE MICE
B2B: 11 - 12 JUN 2026 | B2C: 13 - 14 JUN 2026
Hong Kong Convention & Exhibition Centre (Hall 1)
Global Exhibitors, Asian Trade & Premium Travelers meet in ITE for More Traveling
First launched some 40 years ago, the annual ITE in 2026 also its 6th live edition since Covid-19. Asia's leading international travel fair, ITE been maintaining separate programs, promotions and days for trade and public visitors including in pandemic years.
The Honorable Mr. John KC Lee, the Chief Executive of Hong Kong SAR again sent his Message to welcome all participants of ITE Hong Kong 2025, which named MEGA EVENT.
International Exhibitors Attracts More Quality Visitors
Since 2024, ITE been having half of its buyers and trade visitors from surrounding areas, due mainly to Its highly international profile and Hong Kong’s extensive transport links. ITE 2025 by exhibitors remain highly international, which particularly attractive to Asian travel trade, thus drew more regional buyers and trade visitors which up from 46% in 2024 to 53.2% this year.
| Exhibitors | Buyers & Trade Visitors | Public Visitors | No. of Trade & Public Seminars / Events |
|---|---|---|---|
| 502 (87.8% non-Hong Kong) |
7626 (53.2% - non-Hong Kong) |
70212 | 135 (56 by KOLs / Bloggers) |
Highly International Exhibitors
502 exhibitors from 64 countries and regions of which around 1/3 from outside Asia; In all, 88% of its exhibitors from overseas and outside.
Exhibiting Countries & Regions
- Asia.................................. 65.6%
- Europe .............................18.8%
- Africa / Middle East ..........10.9%
- Americas / Oceania .......... 4.7%
REGIONAL Buyers & Trade Visitors in 2 Trade Days
ITE 2025 drew more buyers and trade visitors from surrounding areas, which up from 46.4% in 2024 to 53.2% in 2025, due mainly to Its highly international profile and Hong Kong’s extensive transport links.
| By Location | By Sector |
|---|---|
| Hong Kong (46.8%) | Travel Agents / Operators (45.7%) |
| Mainland China (33.0%) | MICE / Corporate (15.3%) |
| Overseas, etc (20.2%) | Other Tourism Industries (32.9%) Press / Media (6.1%) |
In particular, Buyers and Trade Visitors from GBA cities in Guangdong include individuals and official delegations by following travel trade associations:
- DONGGUAN TOURISM ASSOCIATION
- GUANGZHOU TRAVEL SERVICES ASSOCIATION
- JIANG MEN TOURSM INDUSTRY ASSOCIATION
- TOURISM COOPERATION NANHAI-PANYU-SHUNDE
- TRAVEL SERVICE ASSOCIATION OF FOSHAN CITY
- ZHONGSHAN ASSOCIATION OF TRAVEL SERVICES
- ZHUHAI TOURISM FEDERATION
Free and Optional B2B Program
Business Matching (BM) where buyers met sellers in one room for making efficient contacts.
With KOL playing a fast growing role in the travel trade! To promote more interactions, held again this year was the KOL Networking + Guided Tour for KOL facilitating them visiting exhibitors at their pavilion / stand
Presentations by national and regional tourism authorities, Award Presentation Ceremony, Seminars on New / Niche Destinations, etc
HONG KONG Premium FIT in 2 Public Days
ITE’s public visitors mainly premium FIT. In fact, survey this year again found them frequent travelers, and over 90% will keep or spend more on travel.
ITE2025 Public Visitor Survey on Travel Frequency
| No. of Outbound Holidays (2025) | Jan - Jun | Jul - Dec |
|---|---|---|
| 3 or more times | 53.8% | 42.4% |
| 1 - 2 times | 46.1% | 54.8% |
| Zero | 6.3% | 2.8% |
Public Days – B2C Program
Unique for ITE Hong Kong is its highly popular Public Travel Seminar. This year, there were over 100 such seminars, drew a total of 9224 audiences (up 6.4%), and among the speakers were 56 KOL / Bloggers.
The most popular seminar this year was attended by over 400 audiences - standing and seating included. Some of the KOL speakers engaged by exhibitors, who are invited to apply for free session of 25 minutes.
As alternative to apply for free session in seminar room or grand stage, exhibitors can hold in own stand, for examples, workshop, performance, game, photo booth, distributing souvenirs, mascot and show, etc.
PUBLICITY in Hong Kong & Beyong
To invite regional Buyers and Trade Visitors, TKS the organizer been promoting ITE to overseas. For example, distributed in April this year to Asian media through international PR news agency was an ITE press release titled “a great sourcing platform for Asian Travel Trade” which in a month picked up by 475 media and drew 369166 release views and hits.
Held 10 days before opening was the Pre-Show Press Conference, and the day before the opening was Media Onsite Preview each of which attended by around 40 reporters and journalists from TV stations, dailies, news agencies, trade journals and online media etc.