The only MICE show in the Greater Bay Area (including major cities like Hong Kong, Shenzhen, Guangzhou, Dongguan and Macao etc.) and co-locates with the well-established ITE Leisure (over 30 years) which has two days for trade and two days for FIT! Great Synergy for a bigger scale, worldwide exhibitors, trendy themes travel products etc., all add value to MICE travel!
|MICE / Corporate visitors interested in / held Events Overseas before||%|
|Overseas Event / Exhibition||38.6%|
|Overseas Business Meeting||33.2%|
|MICE / Corporate visitors by Business Sectors||%|
|Business Services includes Banking, Finance, Insurance, Investment, Legal Services, HR, etc||33.6%|
|General Trading i.e. Construction, Transportation, Apparel / Gifts & Premiums, Electronics, etc||18.6 %|
|Training & Education||12.3%|
|Exhibition Organizers, Event Planners||12.5%|
|Association, Government & Public Organizations||9.5%|
|Size of Visitors’ organizations by no. of staff||%|
|MICE / Corporate visitors Interested in following Suppliers (Top 5)||%|
|Hotel /Accommodation/ Venue||53.3%|
|Tourism Organizations / Government bodies||47.5%|
|Travel Agents / Tour Operators / Online Travel Agencies||47.4%||Attractions / Parks / Entertainment||38.0%||Transport Suppliers / Airlines / Airport Services / Car Rentals||32.4%|
|MICE / Corporate visitors interested in seeking following information||%|
|Transportation/ Accommodation||72.8%||Meeting / Event Venues||49.5%||Special Offer||30.6%|
In MICE / Corporate Travel Day are informative seminars on Corporate Volunteer programs, Digital Marketing Strategies, How to gain the trust from mainland tourists, MICE Cruising, Team Buildings, Overseas incentive Travel Scheme, Green Events Seminar co-organized by ILEA (International Live Events Association Hong Kong chapter) and MIX – Asia’s Creative Meetings Magazine
- 2019 MICE / Corporate Seminar Program: Click HERE
- 2019 Full Seminar Program: Click HERE
Many MICE exhibitors also target affluent FIT / private tours, who are present in tenths of thousand in ITE’s public (FIT) days as 85% of its 74000 visitors prefer FIT or private tour. See Section ITE – Public for more.
Co-locating MICE and leisure travel means ITE bring visitors more choices of destinations, travel products and suppliers ranging from tourism boards, agents, resorts and hotels etc.! Around 1/3 of ITE’s some 675 exhibitors from 56 countries and regions target MICE and Corporate travel market and offer meetings / incentive trips / tailored made groups services. In addition to the links below, please also visit our “Exhibit Preview” for details / highlights of travel products offered by some exhibitors. See you in June in ITE!