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MICE for Exhibiting

ITE MICE – Visitors interest in Outbound MICE

The only MICE show in the Greater Bay Area (including major cities like Hong Kong, Shenzhen, Guangzhou, Dongguan and Macao etc.) and co-locates with the well-established ITE Leisure (over 30 years) which has two days for trade and two days for FIT! Great Synergy for a bigger scale, worldwide exhibitors, trendy themes travel products etc., all add value to MICE travel!

A) MICE in ITE Hong Kong 2019

  • Of the 675 exhibitors, 141 present MICE and Corporate Travel Products;
  • Of the 31 seminars in two trade days, 8 cover MICE and Corporate Travel;
  • Day 2 designated as MICE Day;
  • Supported by Hong Kong Exhibition & Convention Industry Association;
  • 6 major Chambers of Commerce & Professional Bodies help inviting members to visit;
  • Concurrent MICE Forum hosted by ILEA and MIX magazine.
Of the 11613 buyers and visitors in two trade days, 18.8% from MICE and corporations, TRAVEL TRADE visitors also interest in MICE:
Leisure only
MICE only


MICE / Corporate visitors interested in / held Events Overseas before %
Incentive Tour 51.6%
Overseas Event / Exhibition 38.6%
Overseas Business Meeting 33.2%
MICE / Corporate visitors by Business Sectors %
Business Services includes Banking, Finance, Insurance, Investment, Legal Services, HR, etc 33.6%
General Trading i.e. Construction, Transportation, Apparel / Gifts & Premiums, Electronics, etc 18.6 %
Training & Education 12.3%
Exhibition Organizers, Event Planners 12.5%
Association, Government & Public Organizations 9.5%
Size of Visitors’ organizations by no. of staff %
Below 50 53.1%
50-250 17.6%
Over 250 29.3%
MICE / Corporate visitors Interested in following Suppliers (Top 5) %
Hotel /Accommodation/ Venue 53.3%
Tourism Organizations / Government bodies 47.5%
Travel Agents / Tour Operators / Online Travel Agencies 47.4%
Attractions / Parks / Entertainment 38.0%
Transport Suppliers / Airlines / Airport Services / Car Rentals 32.4%
MICE / Corporate visitors interested in seeking following information %
Travel Agents 94.3%
Destination information 82.7%
Transportation/ Accommodation 72.8%
Meeting / Event Venues 49.5%
Special Offer 30.6%


In MICE / Corporate Travel Day are informative seminars on Corporate Volunteer programs, Digital Marketing Strategies, How to gain the trust from mainland tourists, MICE Cruising, Team Buildings, Overseas incentive Travel Scheme, Green Events Seminar co-organized by ILEA (International Live Events Association Hong Kong chapter) and MIX – Asia’s Creative Meetings Magazine

- 2019 MICE / Corporate Seminar Program: Click HERE

- 2019 Full Seminar Program:  Click HERE

Many MICE exhibitors also target affluent FIT / private tours, who are present in tenths of thousand in ITE’s public (FIT) days as 85% of its 74000 visitors prefer FIT or private tour. See Section ITE – Public for more.

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:  or fill in the Exhibiting Inquiry Form
Tel:  (852) 31550600     Fax:  (852) 35201500

MICE For Visiting

Co-locating MICE and leisure travel means ITE bring visitors more choices of destinations, travel products and suppliers ranging from tourism boards, agents, resorts and hotels etc.! Around 1/3 of ITE’s some 675 exhibitors from 56 countries and regions target MICE and Corporate travel market and offer meetings / incentive trips / tailored made groups services.  In addition to the links below, please also visit our “Exhibit Preview” for details / highlights of travel products offered by some exhibitors.  See you in June in ITE!

  1. For list of MICE exhibitors, please click
  2. For full list of exhibitors, please click
  3. Seminar Program
    7 August designated as MICE / Corporate Travel Day are informative seminars on Corporate Volunteer programs, Digital Marketing Strategies, Holding Meetings/Incentives and Conferences at Sea, Traveling Assistance by Hong Kong Immigration, Macao incentive Travel Scheme, Green Events, etc. Welcome corporate visitors to pre-register for FREE admission to attend seminar and get a free public ticket (8-9 August) after attending seminar while stock last.
    2019 MICE / Corporate Seminar Program: Click HERE
    2019 Full Seminar Program:  Click HERE
  4. Theme Travel
    ITE offers many choices and choosing from overseas service providers, and on trendy travel themes such as Green tourism, Volunteerism, Gourmet, Cruise and Sport tourism with can “spice” up your MICE events. Click HERE to search Exhibitor List by Theme.
  5. Visitor Registration
    Corporate Travel / MICE visitor, register for free admission and related seminar at and following benefits:
    • FREE pass valid on 7 Aug 2020 (save HK$70) and free admission to MICE  seminars;
    • Chance for free public day ticket(s);
    • Stay tuned to receive regular e-Newsletter of special exhibitors highlights / offer;
    • Free participation to Business Matching for quick dating with potential suppliers;
    • Free copy of official catalogue (value HK$150)
    • And More…. Register Now