Established some 40 years ago, the annual ITE Hong Kong is Asia’s leading international travel fair, and proven sourcing platform for Asia travel trade particularly from the Greater Bay Area, and premium FIT.
Early start on recovery too, live ITE been held each year since 2021. Even in pandemics years, ITE maintain separate B2B and B2C programs, days and promotions for trade and public visitors. In 2024 and 2025, ITE had some 85% of its exhibitors and 50% of its Buyers & Trade Visitors from outside and overseas. Also, its public visitors frequent travelers and around 80% prefer traveling in FIT!
ITE is strongly supported by the Ministry of Culture & Tourism, P.R.China and the official China (the mainland) pavilion in all these years the largest; had Hong Kong Tourism Board etc. as Supporters.
