6-11 (THU)
11:00 - 12:00
ITE2026 Opening Ceremony
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Speaker
Organization
ITE Hong Kong
Location
Stage Forum
Language
Mandarin;English;Cantonese
6-11 (THU)
13:00 - 13:30
Legendary Foshan · Tourism Showcase
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Promote Foshan's cultural and tourism resources and products
Speaker
LIU BINGXU
Organization
Foshan Tourism Association
Location
Forum D
Language
Mandarin
Category
Mainland China
6-11 (THU)
13:45 - 14:30
Business Matching (By Invitation Only)
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Speaker
Organization
ITE Hong Kong
Location
Forum C
Language
6-11 (THU)
14:00 - 16:00
2026 Jiangsu (Hong Kong) Culture and Tourism Promotion Conference
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The event will showcase Jiangsu’s distinctive “Water Charm Jiangsu” cultural and tourism resources, culinary culture, and premium inbound travel itineraries. It will also share market trends of visitors from Hong Kong and Macao, introduce preferential policies and convenient services for inbound travel to Jiangsu, and serve as a platform for precise business matching between Jiangsu and Hong Kong tourism stakeholders—fostering mutually beneficial partnerships and expanding cultural tourism opportunities.
Speaker
Organization
Jiangsu Provincial Department of Culture and Tourism
Location
Forum D
Language
Mandarin;English;Cantonese
Category
Mainland China
6-11 (THU)
14:00 - 14:15
Uganda Tourism Presentation
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Speaker
Organization
EMBASSY OF THE REPUBLIC OF UGANDA, BEIJING CHINA
Location
Forum E
Language
English
Category
Other Asia, Africa & Indian Ocean
6-11 (THU)
14:00 - 15:00
China Inbound Policy Briefing &"One Journey, Multiple Destinations" Premium Inbound Tour Routes Promotion
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This briefing focuses on Mainland China's latest policies designed to better facilitate inbound travelers. It will cover various types of visa-free entry, transit visa exemptions, and hassle-free customs clearance—analyzing the essence of these policies and providing clear guidelines on the customs clearance process.
Targeting Hong Kong and Macao residents as well as global travelers, the briefing will comprehensively present a curated collection of "One Journey, Multiple Destinations" premium tour routes.
Fusing culture with tourism, these routes encompass different regions such as the Yangtze River, Yellow River, Grand Canal, and the Land and Maritime Silk Roads —all linked by similar travel themes and rich in top-class cultural and tourism resources. The objective is to precisely match global travelers’ demand for in-depth experiences, helping them better appreciate China’s deep-rooted culture and the unique appeal of modern China.
Speaker
Organization
Asia Tourism Exchange Center
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-11 (THU)
14:30 - 15:00
《越南富國島旅遊HT Travel × OpenSky AI推介會》以及策略合作夥伴簽約儀式
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Speaker
Mr Justin Liu 劉佳- CEO & Mr Terry Dam 譚耀均 - Branch Director
Organization
Open Sky Travel Technology Limited & HT Travel Group Company Limited
Location
Forum E
Language
Mandarin;Cantonese
Category
MICE & Trends
6-11 (THU)
15:00 - 15:30
Immersive Horizons: XR 6D Multi-Sensory Tourism Redefined
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This forum explores how technology is redefining the new standards of destination experiences, with a focus on XR 6D multi-sensory immersive cultural tourism. Using practical case studies such as Hong Kong Stories: Soaring Over Victoria Harbour, we demonstrate how XR technology connects urban landmarks with cultural narratives to create fully immersive, interactive, and all-sensory experiences. The discussion will highlight the digitisation, IP development, and international growth of cultural tourism, driving innovation, upgrading, and the global communication of destinations.
Speaker
Keung Kwok Man
Organization
SIL-METROPOLE ORGANISATION LTD
Location
Forum E
Language
Cantonese
Category
Other Regions / Themed Travel,MICE & Trends
6-11 (THU)
15:00 - 16:00
Hunan Cultural Tourism Promotion
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Through various means such as cultural and tourism promotion ambassadors, program performances, and on-site interactions, Hunan's geographical and cultural characteristics are showcased to international travel agents and tourists.
Speaker
Organization
Hunan Provincial Department of Culture and Tourism
Location
Stage Forum
Language
Mandarin
Category
Mainland China,MICE & Trends
6-11 (THU)
16:00 - 17:30
Business Matching (By Invitation Only)
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Speaker
Organization
ITE Hong Kong
Location
Forum C
Language
6-11 (THU)
16:00 - 17:00
"Happy Changsha, Charming Planet" Cultural Tourism Promotion
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A series of promotional activities, including the "Happy Changsha, Alluring Planet" Culture and Tourism Presentation and prize-winning quizzes, will be held to showcase Changsha’s cultural tourism resources and travel products, further promoting the brand image of "Happy Changsha, Alluring Planet."
Speaker
長沙市文化旅遊廣電局香港門店講解員盧鵬文
Organization
Changsha Municipal Bureau of Cultural Tourism, Radio and Television
Location
Forum D
Language
Mandarin
Category
Mainland China,MICE & Trends,New/ Niche Desitination
6-11 (THU)
16:00 - 17:00
Hello Beijing
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Cultural and Tourism Resources Promotion Presentation
Speaker
Organization
Beijing Municipal Bureau of Culture and Tourism
Location
Stage Forum
Language
Mandarin
Category
Mainland China
