6-12 (FRI)
10:30 - 11:30
"Refreshing Fujian, Fujian-Style Living" Culture and Tourism Promotion Event
Read More...
Themed "Refreshing Fujian, Fujian-Style Living," this event focuses on cultural and tourism exchanges between Fujian and Hong Kong. Presented in a gala format, it features a series of artistic performances—such as Maritime Rhythms of Fujian, Fujian-Hong Kong in Harmony: Resonating Classics, and Meet You in Fujian—to showcase the stunning mountain-and-sea landscapes of Fujian and the shared heritage between the two regions. In addition, the event will officially launch featured travel itineraries and cooperation policies to deepen cultural and tourism collaboration between Fujian and Hong Kong, inviting global guests to embark on a journey to Fujian.
Speaker
鄭曉晶
Organization
Fujian Provincial Department of Culture and Tourism
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-12 (FRI)
10:30 - 13:00
Travel Industry Ordinance 101
Read More...
- Introduction of Travel Industry Authority
- Travel Industry Ordinance &Directives for Licensees
- Travel Industry Compensation Fund
- Administrative Scheme for Registered Shops
- Licensing & CPD Requirements
Speaker
Mr. Kevin Cheung , Director (Regulatory Affairs), Mr. Wes CHAN, Manager (Professional Development),
Organization
Hong Kong Professional Tourist Guides General Union
Location
Forum D
Language
Cantonese
Category
MICE & Trends
6-12 (FRI)
11:00 - 12:00
2026 Hong Kong, Macau and Mainland China Study Tour Networking & Matchmaking Conference
Read More...
Speaker
Organization
Asia Tourism Exchange Center
Location
Forum C
Language
Mandarin;Cantonese
6-12 (FRI)
13:00 - 13:30
Holiday in Czechia: Feel Free to Choose your experience
Read More...
“Feel Free. Visit Czechia” invites travelers to experience a country where history, culture, and modern creativity meet. This presentation highlights Czechia’s diverse tourism offerings—from iconic landmarks in Prague and UNESCO-listed towns to relaxing spa regions and scenic countryside. Discover vibrant festivals, world-class museums, and a thriving culinary scene alongside unique local traditions. Practical travel tips, themed itineraries, and seasonal recommendations will help visitors plan memorable journeys tailored to their interests. Whether seeking cultural immersion, architectural beauty, or authentic European charm, Czechia offers an accessible and enriching destination for curious travellers and first-time visitors alike.
Speaker
Mr. Lukáš Pokorný, Director of CzechTourism, Beijing
Organization
Consulate General of the Czech Republic in Hong Kong
Location
Forum E
Language
English
Category
Europe, Americas & Pacific,New/ Niche Desitination
6-12 (FRI)
13:30 - 13:50
Study Tour in Australia and New Zealand
Read More...
Students will explore unique natural ecosystems and diverse cultures. In Australia, they will visit tropical rainforests, the Gold Coast, and the Sydney Opera House to learn about marine life and envi
Speaker
KEN WU / CEO
Organization
STAR TRAVEL GROUP
Location
Forum E
Language
English
Category
Europe, Americas & Pacific
6-12 (FRI)
13:50 - 14:10
Incentives for Travel Agencies Bringing Visitors to Shiga and Lake Biwa
Read More...
Hong Kong travel agencies are eligible for various incentives when bringing customers for overnight stays in Shiga Prefecture. Take advantage of these benefits and start sending more visitors to Shig
Speaker
Yukiko Reis
Organization
Biwako Visitors Bureau Public Interest Incorporated Association
Location
Forum E
Language
English
Category
Other Asia, Africa & Indian Ocean
6-12 (FRI)
14:00 - 16:00
Presentation of tourism potential of BELARUS
Read More...
presentation of tourist routes, hotels, agencies, unique nature objects
Speaker
Consulate General of the Republic of Belarus in the Hong Kong, National Tourism Agency, Pripyatsky National Park, Waldorf Astoria Minsk, Prime Tour, Vokrug Sveta
Organization
BELARUS NATIONAL TOURISM AGENCY
Location
Forum D
Language
English
Category
Europe, Americas & Pacific
6-12 (FRI)
14:10 - 14:30
“Make every visit a first new impression” How Resorts World Sentosa is redefining experience to drive repeat visitorship.
Read More...
Speaker
Vivien Oh, Director of MICE Sales
Organization
RESORTS WORLD SENTOSA
Location
Forum E
Language
Mandarin;English
Category
Other Asia, Africa & Indian Ocean
6-12 (FRI)
14:00 - 15:00
"Invest in Nansha, Create the Future" Guangzhou Nansha City Image (Culture & Tourism Resources) Hong Kong Promotion Conference
Read More...
This seminar focuses on Nansha’s district profile, business environment, cultural industry policies, and cultural tourism resources. It aims to introduce Nansha’s unique offerings to travellers worldwide, highlighting its potential as an emerging destination for culture, tourism, and investment.
Speaker
Nansha Culture, Radio and Television, Tourism and Sports Bureau
Organization
Nansha Culture, Radio and Television, Tourism and Sports Bureau
Location
Stage Forum
Language
Mandarin;Cantonese
Category
Mainland China,MICE & Trends
6-12 (FRI)
14:30 - 14:50
National Geographic Signature travel - The difference is the expert
Read More...
National Geographic Journeys are a premium collection of unique, English-speaking land tours designed for travellers pursuing depth and connection, co-created by National Geographic and G Adventures. Combining National Geographic's legendary legacy in culture, history, wildlife, and science with G Adventures' signature small-group travel style, this collection delivers immersive, expert-led, and highly exploratory travel experiences.
Guided by the unique perspectives of National Geographic experts and itineraries deeply rooted in local heritages, travellers do more than just view scenic landscapes and human wonders—they gain profound cultural insights, meaningful story-driven encounters, and exclusive access to off-the-beaten-path locations. Built on the core values of inspiration, connection, and discovery, National Geographic Journeys ensure that every voyage is not just a holiday, but a transformative experience that expands your horizons and enriches your mind.
Speaker
Ying Wang
Organization
WOLO TRAVEL GROUP
Location
Forum E
Language
Mandarin;English
Category
Other Regions / Themed Travel
6-12 (FRI)
15:00 - 18:00
2026 Tourism Best Recommendations Awards Ceremony and Cultural Tourism Promotion Conference
Read More...
Speaker
Organization
Hong Kong Commercial Daily
Location
Forum C
Language
Mandarin;English;Cantonese
Category
Mainland China,MICE & Trends
6-12 (FRI)
15:00 - 16:00
Themed travel in Czechia - as seen by HKU students
Read More...
Discover Czechia through the eyes of Hong Kong University students who recently explored the country on a themed cultural journey. From vibrant performing arts festivals and dynamic creative industries to historic literature, architecture, museums, galleries, and local food, their experiences reveal diverse travel inspirations for visitors. Co-organized by the Consulate General of Czechia in Hong Kong and the Undergraduate Programme in Global Creative Industries at HKU Faculty of Arts, the trip highlighted authentic cultural exchanges and insider perspectives. At this ITE 2026 session, students will share practical insights, curated itineraries, and hidden gems, offering fresh ideas for travelers seeking meaningful, culture-rich experiences across Czechia’s cities and regions.
Speaker
Consulate General of Czechia / HKU students
Organization
Consulate General of the Czech Republic in Hong Kong
Location
Forum E
Language
English
Category
Europe, Americas & Pacific,New/ Niche Desitination
6-12 (FRI)
15:00 - 16:00
WELCOME TO MONGOLIA
Read More...
Speaker
NOMADIC TRAILS CO,Ltd CEO TULGA
Organization
MONGOLIA TOURISM ORGANIZATION
Location
Stage Forum
Language
6-12 (FRI)
16:00 - 16:30
My Cruise Journey
Read More...
Cruises are often labelled as boring or seen as something only older travellers would enjoy. More often than not, such views come from people who have yet to truly understand what a cruise holiday can offer. Once you choose a ship that suits your style and an itinerary that matches your interests, you may find yourself instantly captivated — starting with sailings from Hong Kong, and perhaps soon moving on to fly-cruise holidays departing from overseas.
Asuka Lam is a seasoned cruise traveller — in fact, a true cruise enthusiast. From sailing the world with his mother as a child to travelling today with fellow cruise lovers, he has built up years of knowledge and experience at sea. He can readily share the unique selling points of different cruise brands, as well as recommendations for a wide range of destinations and itineraries.
In this talk, he will begin from the perspective of cruises departing from Hong Kong, introducing a number of headline-making ships, their onboard facilities, itineraries, and the distinct character of each cruise brand. As an experienced cruiser, he is also very familiar with the world of fly-cruise travel. At this time of year, Mediterranean cruises are especially popular — but how do you choose the right one?
Join him as he explains why cruising can be one of the most comfortable and convenient ways to enjoy a holiday.
Speaker
Asuka Lam
Organization
Hong Kong Discovery
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-12 (FRI)
16:00 - 17:30
"Tourism is Everywhere" Sustainable Forum
Read More...
Building on the success of previous years, from “tech-driven sustainability” in 2024 to “purpose-led growth” in 2025, the 3rd HKMU / ITE Industry Forum in 2026 will focus on cross-sector collaboration as the key to unlocking Hong Kong's full tourism potential. This forum brings together HKMU academics and a wide range of key stakeholders to advance sustainable tourism development, with a shared commitment to balancing three essential goals, which namely are supporting our local economy, protecting our ecological and cultural resources, and building a city that is accessible to all users.
Speaker
Ms Kitty Lam, Dr Bella Vongvisitsin, Dr Nafiseh Rezaei
Organization
HKMU / ITE Industry Forum
Location
Stage Forum
Language
English;Cantonese
Category
Other Regions / Themed Travel
6-12 (FRI)
16:45 - 17:30
How to plan student study tours
Read More...
In the wave of whole-person learning, how can educators design an overseas study tour that combines academic learning, values education, and resilience training for students? Overseas field trips are often accompanied by budget constraints, environmental challenges, and safety risks, testing the wisdom and adaptability of frontline educators.
This sharing session will use the “Overseas Climbing Programme – Western Sichuan Study Tour” organised by Lok Sin Tong Wong Chung Ming Secondary School as a practical case study. Frontline teacher leaders will personally explain how, despite limited resources, they guided secondary school students to challenge the Dagu Glacier at an elevation of up to 4,860 metres and complete a 30-kilometre trek through Changping Valley in the Siguniang Mountains, transforming nature into a breathtaking “classroom beneath the snow-capped mountains.”
Speaker
林家俊
Organization
HK DISCOVERY LIMITED
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-12 (FRI)
16:30 - 17:00
KOL networking
Read More...
Speaker
Organization
Location
Forum E
Language
