6-11 (THU)
13:00 - 13:30
Legendary Foshan · Tourism Showcase
Read More...
Promote Foshan's cultural and tourism resources and products
Speaker
LIU BINGXU
Organization
Foshan Tourism Association
Location
Forum D
Language
Mandarin
Category
Mainland China
6-11 (THU)
14:00 - 16:00
2026 Jiangsu (Hong Kong) Culture and Tourism Promotion Conference
Read More...
The event will showcase Jiangsu’s distinctive “Water Charm Jiangsu” cultural and tourism resources, culinary culture, and premium inbound travel itineraries. It will also share market trends of visitors from Hong Kong and Macao, introduce preferential policies and convenient services for inbound travel to Jiangsu, and serve as a platform for precise business matching between Jiangsu and Hong Kong tourism stakeholders—fostering mutually beneficial partnerships and expanding cultural tourism opportunities.
Speaker
Organization
Jiangsu Provincial Department of Culture and Tourism
Location
Forum D
Language
Mandarin;English;Cantonese
Category
Mainland China
6-11 (THU)
14:00 - 15:00
China Inbound Policy Briefing &"One Journey, Multiple Destinations" Premium Inbound Tour Routes Promotion
Read More...
This briefing focuses on Mainland China's latest policies designed to better facilitate inbound travelers. It will cover various types of visa-free entry, transit visa exemptions, and hassle-free customs clearance—analyzing the essence of these policies and providing clear guidelines on the customs clearance process.
Targeting Hong Kong and Macao residents as well as global travelers, the briefing will comprehensively present a curated collection of "One Journey, Multiple Destinations" premium tour routes.
Fusing culture with tourism, these routes encompass different regions such as the Yangtze River, Yellow River, Grand Canal, and the Land and Maritime Silk Roads —all linked by similar travel themes and rich in top-class cultural and tourism resources. The objective is to precisely match global travelers’ demand for in-depth experiences, helping them better appreciate China’s deep-rooted culture and the unique appeal of modern China.
Speaker
Organization
Asia Tourism Exchange Center
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-11 (THU)
15:00 - 16:00
Hunan Cultural Tourism Promotion
Read More...
Through various means such as cultural and tourism promotion ambassadors, program performances, and on-site interactions, Hunan's geographical and cultural characteristics are showcased to international travel agents and tourists.
Speaker
Organization
Hunan Provincial Department of Culture and Tourism
Location
Stage Forum
Language
Mandarin
Category
Mainland China,MICE & Trends
6-11 (THU)
16:00 - 17:00
"Happy Changsha, Charming Planet" Cultural Tourism Promotion
Read More...
A series of promotional activities, including the "Happy Changsha, Alluring Planet" Culture and Tourism Presentation and prize-winning quizzes, will be held to showcase Changsha’s cultural tourism resources and travel products, further promoting the brand image of "Happy Changsha, Alluring Planet."
Speaker
長沙市文化旅遊廣電局香港門店講解員盧鵬文
Organization
Changsha Municipal Bureau of Cultural Tourism, Radio and Television
Location
Forum D
Language
Mandarin
Category
Mainland China,MICE & Trends,New/ Niche Desitination
6-11 (THU)
16:00 - 17:00
Hello Beijing
Read More...
Cultural and Tourism Resources Promotion Presentation
Speaker
Organization
Beijing Municipal Bureau of Culture and Tourism
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-12 (FRI)
10:30 - 11:30
"Refreshing Fujian, Fujian-Style Living" Culture and Tourism Promotion Event
Read More...
Themed "Refreshing Fujian, Fujian-Style Living," this event focuses on cultural and tourism exchanges between Fujian and Hong Kong. Presented in a gala format, it features a series of artistic performances—such as Maritime Rhythms of Fujian, Fujian-Hong Kong in Harmony: Resonating Classics, and Meet You in Fujian—to showcase the stunning mountain-and-sea landscapes of Fujian and the shared heritage between the two regions. In addition, the event will officially launch featured travel itineraries and cooperation policies to deepen cultural and tourism collaboration between Fujian and Hong Kong, inviting global guests to embark on a journey to Fujian.
Speaker
鄭曉晶
Organization
Fujian Provincial Department of Culture and Tourism
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-12 (FRI)
14:00 - 15:00
"Invest in Nansha, Create the Future" Guangzhou Nansha City Image (Culture & Tourism Resources) Hong Kong Promotion Conference
Read More...
This seminar focuses on Nansha’s district profile, business environment, cultural industry policies, and cultural tourism resources. It aims to introduce Nansha’s unique offerings to travellers worldwide, highlighting its potential as an emerging destination for culture, tourism, and investment.
Speaker
Nansha Culture, Radio and Television, Tourism and Sports Bureau
Organization
Nansha Culture, Radio and Television, Tourism and Sports Bureau
Location
Stage Forum
Language
Mandarin;Cantonese
Category
Mainland China,MICE & Trends
6-12 (FRI)
15:00 - 18:00
2026 Tourism Best Recommendations Awards Ceremony and Cultural Tourism Promotion Conference
Read More...
Speaker
Organization
Hong Kong Commercial Daily
Location
Forum C
Language
Mandarin;English;Cantonese
Category
Mainland China,MICE & Trends
6-13 (SAT)
10:00 - 10:30
Liandu: Landscape Paradise, Connecting the Greater Bay Area
Read More...
Liandu, the central core of Lishui in Zhejiang Province, boasts the breathtaking scenery of the Ou River and the thousand-year heritage of its ancient weir. It offers a unique blend of pristine She minority culture, trendy night tours, and immersive family entertainment. With the launch of Lishui Airport, Liandu has established a highly accessible link to the Greater Bay Area, creating a year-round, all-ages vacation ecosystem. With a mature infrastructure for dining, accommodation, sightseeing, and shopping, Liandu stands as a premium cultural tourism destination for short-haul getaways, study tours, wellness retreats, and group collaborations.
Speaker
葉婷偉
Organization
Zhejiang Lishui Guyan Painting Township Tourism Investment Co., Ltd.
Location
Forum D
Language
Mandarin
Category
Mainland China
6-13 (SAT)
11:00 - 11:30
Xinjiang is a nice place
Read More...
Xinjiang is a pristine sanctuary where humanity and nature coexist in harmony. Vast in territory and breathtaking in its grandeur, it boasts some of the world’s most miraculous and unique natural landscapes. Furthermore, Xinjiang possesses exceptional ice and snow resources, situated within the "World's Golden Latitude Belt for Ice and Snow." With a snow season lasting up to 10 months, characterized by its long duration, superior snow quality, significant vertical drops on slopes, and comfortable temperatures for skiing, Xinjiang continues to drive the rapid and clustered development of its winter sports industry.
Speaker
田涛
Organization
Department of Culture and Tourism of Xinjiang Uyghur Autonomous Region
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-13 (SAT)
11:30 - 12:00
Explore Hulunbuir: A Cultural Tourism Promotion of Forest Landscapes
Read More...
1. Solo Dance: Words of the Soul
2. Khoomei & Matouqin (Horse-head Fiddle) Solo: Ten Thousand Galloping Horses
3. Male and Female Vocal Duet: The High Khingan Mountains
Speaker
Organization
Hulunbuir Bureau of Culture, Tourism, Radio and Television
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-13 (SAT)
12:00 - 12:30
Ningxia Culture and Tourism Resources Promotion
Read More...
Leveraging the platform of the International Travel Expo (ITE) Hong Kong, a dedicated promotion for Ningxia's cultural and tourism resources will be held on the main stage and in the seminar rooms of the convention centre. The event will showcase Ningxia’s signature attractions, including the Yellow River culture, Xixia (Western Xia) heritage, desert landscapes, and winery tourism. Aimed at both domestic and international audiences, this precision marketing initiative seeks to continuously enhance the international brand influence of Ningxia's culture and tourism.
Speaker
Organization
Department of Culture and Tourism of Ningxia Hui Autonomous Region
Location
Forum D
Language
Mandarin
Category
Mainland China
6-13 (SAT)
12:00 - 12:30
Introduction to Runway 1331
Read More...
Runway1331is located in the legendary runway area of the former Kai Tak Airport in Hong Kong. It carries forward the century old spirit of Kai Tak Airport, transforming from a former aviation runway into a runway for youth dreams today.
Through affordable accommodation and a wide range of vibrant activities, it brings together young people from Hong Kong, the mainland, and overseas, setting sail for their youthful aspirations.
Speaker
Sabrina Zhang
Organization
Glorise Tourism & Culture Co. Limited
Location
Stage Forum
Language
Mandarin;English;Cantonese
Category
Mainland China,Other Regions / Themed Travel
6-13 (SAT)
12:30 - 13:00
Chongyang Jiangxi Special Train Promotion
Read More...
High-speed rail travel is the new trend, and autumn is the perfect season for hiking to scenic heights, enjoying lake views, and capturing unforgettable moments. Beyond its specially curated Chongyang Jiangxi Special Train package, Sun Easy Travel also brings a selection of handpicked autumn travel routes. Don't miss the exclusive limited-time offers and interactive prize games available on-site!
Speaker
高巍（新怡旅遊首席線路策劃師）
Organization
SKYWARDS TRAVEL
Location
Stage Forum
Language
Cantonese
Category
Mainland China
6-13 (SAT)
13:00 - 13:30
Pingtan, Ancient City, River Cruise & Suzhou Craftsmanship — A Complete Suzhou Experience in One Stop
Read More...
Immerse yourself in the timeless charm of Gusu and feel the pulse of Suzhou's ancient city cultural tourism development, while witnessing the living practice of heritage conservation and urban revitalisation. Listen to the melodic art of Suzhou Pingtan, savour the essence of Wu dialect culture, and embrace the legacy of traditional performing arts. Cruise along the ancient city moat and take in the breathtaking waterscape of this thousand-year-old city. Experience up close the intangible cultural heritage craftsmanship of Suzhou's artisans and feel the spirit of time-honoured craftsmanship passed down through generations.
Committed to preserving the ancient city while deepening the integration of culture and tourism, Suzhou continues to evolve and flourish — honouring its heritage while embracing the spirit of the times.
Speaker
Suzhou Dongfang Shuicheng Tourism Development Limited Company
Organization
Suzhou Dongfang Shuicheng Tourism Development Limited Company
Location
Forum D
Language
Mandarin
Category
Mainland China
6-13 (SAT)
14:00 - 14:30
Huaihua Study Tour Resources and Premium Travel Itineraries Promotion
Read More...
Huaihua boasts rich and diverse study tour resources with a profound "Red Tourism" heritage. Iconic landmarks such as the Site of the Tongdao Encircled Transition, the Memorial Hall of the Victory of the Anti-Japanese War and the Acceptance of the Japanese Surrender in Zhijiang, the Anjiang Agricultural School Hybrid Rice Memorial Park, and the Former Residence of Xiang Jingyu serve as testaments to the city's heroic past and foster a deep sense of patriotism. With a variety of premium study tour itineraries, Huaihua offers comprehensive solutions to meet the practical needs of all types of educational tours.
Speaker
Organization
Huaihua Municipal Bureau of Culture, Tourism, Radio, Television and Sports
Location
Forum D
Language
Mandarin
Category
Mainland China
6-13 (SAT)
14:00 - 14:30
Kinmen: The Art of Slow Living
Read More...
Looking to change your pace and embark on a relaxed, unhurried getaway? From the moment you arrive in Kinmen from Hong Kong, time itself seems to slow down. Ancient village clusters, wartime heritage sites, Minnan culture, and Southeast Asian influences together weave the unique charm of this island known as Wudao. Savour a bowl of handcrafted noodles and a sip of Kinmen Kaoliang liquor — the most authentic taste of everyday Kinmen life.
Speaker
夏何佩君、盧峰
Organization
KINMEN COUNTY GOVERNMENT
Location
Stage Forum
Language
Mandarin;Cantonese
Category
Mainland China,Other Asia, Africa & Indian Ocean
6-13 (SAT)
14:30 - 15:00
Born for Snow, Competing for the Nation
Read More...
A star guest is coming! Guo Dandan, China’s first world champion in skiing, has dedicated decades to the development of winter sports. From making history on the global stage to actively contributing to the growth of the winter sports industry and promoting snow culture, her journey is truly inspiring.
She will make a special appearance at the Hong Kong Winter Sports Expo in mid-June, where she will share her industry insights and experiences. Don’t miss this exciting session!
Speaker
Ms. Guo Dandan (China’s First World Skiing Champion)
Organization
Chongli District Ice and Snow Outdoor Sports Association, Zhangjiakou City
Location
Forum C
Language
Mandarin
Category
Mainland China,Other Regions / Themed Travel,KOL Series
6-13 (SAT)
15:00 - 15:30
Changlu Scenic Area Group Product Showcase
Read More...
Jiangxi Changlv Scenic Area Group decodes its destinations through three W's, introducing a portfolio of three lakes, three mountains, one cave, and one town, across three dimensions of natural and cultural experience. The group presents three signature micro-vacation packages, each tailored for families, couples, and cultural travellers respectively, warmly inviting all to embark on a micro-vacation journey through the mountains and lakes of Jiangxi and Poyang.
Speaker
万丽霞
Organization
Jiangxi Changlu Scenic Area Management Group Co., Ltd.
Location
Forum C
Language
Mandarin
Category
Mainland China
6-13 (SAT)
15:30 - 16:00
Guangxi Culture and Tourism Promotion
Read More...
Guangxi Culture and Tourism Promotion
Speaker
Organization
Department of Culture and Tourism of Guangxi Zhuang Autonomous Region
Location
Forum C
Language
Mandarin
Category
Mainland China
6-13 (SAT)
15:30 - 16:00
Rare in Market: 12-Day Journey to Southern Xinjiang’s Four Major Populus Euphratica Forests & Crossing China’s Largest Desert
Read More...
With over 20 years of experience in the travel industry, Allan has dedicated years to mastering travel routes across Xinjiang, China. His profound knowledge of Xinjiang’s geography, combined with extensive experience leading tours and conducting field research throughout all four seasons, has earned him the title "Xinjiang Expert Kam." From a true insider’s perspective, Allan will provide a detailed breakdown of the travel nuances and highlights for visiting Xinjiang in different seasons.
Speaker
Allan Kwong
Organization
SUNFLOWER TRAVEL SERVICE LIMITED
Location
Forum E
Language
Cantonese
Category
Mainland China
6-13 (SAT)
16:30 - 17:30
光影尋味，匠心金華：影視+非遺+美食的奇遇
Read More...
宣傳片穿越千年金華——從橫店片場的光影幻夢，到金華山黃大仙祖庭的仙氣繚繞；從人類非遺婺州舉岩茶的千年茶香，到婺州窯火的生生不息；從婺劇高腔的激昂，到兩頭烏火腿的醇厚，再到熊貓豬豬樂園的童趣。影視之都、非遺名城、美食天堂、山水勝地——金華，一部值得細細品味的東方生活史詩。
Speaker
Organization
浙江今創國際旅行社
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-13 (SAT)
17:00 - 17:30
In-depth Northern Xinjiang: Exploring the Duku Highway
Read More...
Speaker
Wing On's Professional Tour Leader
Organization
Wing On Travel
Location
Forum C
Language
Cantonese
Category
Mainland China
6-14 (SUN)
11:00 - 11:30
三亞亞龍灣希爾頓酒店
Read More...
Speaker
Organization
海南三亞亞龍灣希爾頓酒店
Location
Forum D
Language
Mandarin
Category
Mainland China
6-14 (SUN)
11:00 - 11:30
Explore Hulunbuir: A Cultural Tourism Promotion of Forest Landscapes
Read More...
1. Solo Dance: Words of the Soul
2. Khoomei & Matouqin (Horse-head Fiddle) Solo: Ten Thousand Galloping Horses
3. Male and Female Vocal Duet: The High Khingan Mountains
Speaker
Organization
Hulunbuir Bureau of Culture, Tourism, Radio and Television
Location
Stage Forum
Language
Mandarin
Category
Mainland China
6-14 (SUN)
12:30 - 13:00
Snowy Chongli: An Outdoor Paradise
Read More...
Chongli is a premier year-round destination boasting a superior ecological environment, convenient transportation, world-class sports venues, and comprehensive service facilities. As a key host zone for the Beijing 2022 Winter Olympics, it staged major snow events including Freestyle Skiing, Biathlon, Ski Jumping, and Cross-Country Skiing. Recognized among the first batch of National Ski Tourism Resorts, Chongli cordially invites people from all sectors to experience its charms and explore investment opportunities, working together to promote the integrated development of culture, tourism, and sports.
Speaker
韓曉玉（副局長）
Organization
Chongli District Ice and Snow Outdoor Sports Association, Zhangjiakou City
Location
Forum D
Language
Mandarin
Category
Mainland China,Other Regions / Themed Travel,New/ Niche Desitination
6-14 (SUN)
14:00 - 14:30
Unlock the Slow Living of Nanyuan
Read More...
AETHER by Yingjie is nestled within the serene garden sanctuary of Suzhou Nanyuan Hotel, adjacent to the historic streets of Gusu Old Town. Blending the poetic charm of Jiangnan classical gardens with modern minimalist aesthetics, it carries forward the rich heritage of Nanyuan through refined spatial design inspired by Suzhou-style “artful restraint.”
Surrounded by tranquil garden views, the property offers an atmosphere of quiet elegance. Integrating light luxury accommodation with cultural and leisure experiences, it embraces the essence of Jiangnan local culture while delivering attentive and sophisticated service—an ideal poetic retreat for both business travel and leisurely escapes in the ancient city.
Speaker
Huang Xiaoyuan
Organization
Garden Hotel Suzhou
Location
Forum C
Language
Mandarin
Category
Mainland China
6-14 (SUN)
14:30 - 15:00
Road trip in Northern Xinjiang
Read More...
A one-week self-drive journey through Northern Xinjiang, taking you across some of the most breathtaking landscapes! I’ll share must-visit spots, real route planning, hands-on driving experience, and practical tips to help you explore Northern Xinjiang in the easiest and smartest way possible.
Speaker
Yik Hang Lam
Organization
Location
KOL Corner
Language
Cantonese
Category
Mainland China,KOL Series
