6-11 (THU)
15:00 - 15:30
Immersive Horizons: XR 6D Multi-Sensory Tourism Redefined
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This forum explores how technology is redefining the new standards of destination experiences, with a focus on XR 6D multi-sensory immersive cultural tourism. Using practical case studies such as Hong Kong Stories: Soaring Over Victoria Harbour, we demonstrate how XR technology connects urban landmarks with cultural narratives to create fully immersive, interactive, and all-sensory experiences. The discussion will highlight the digitisation, IP development, and international growth of cultural tourism, driving innovation, upgrading, and the global communication of destinations.
Speaker
Keung Kwok Man
Organization
SIL-METROPOLE ORGANISATION LTD
Location
Forum E
Language
Cantonese
Category
Other Regions / Themed Travel,MICE & Trends
6-12 (FRI)
14:30 - 14:50
National Geographic Signature travel - The difference is the expert
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National Geographic Journeys are a premium collection of unique, English-speaking land tours designed for travellers pursuing depth and connection, co-created by National Geographic and G Adventures. Combining National Geographic's legendary legacy in culture, history, wildlife, and science with G Adventures' signature small-group travel style, this collection delivers immersive, expert-led, and highly exploratory travel experiences.
Guided by the unique perspectives of National Geographic experts and itineraries deeply rooted in local heritages, travellers do more than just view scenic landscapes and human wonders—they gain profound cultural insights, meaningful story-driven encounters, and exclusive access to off-the-beaten-path locations. Built on the core values of inspiration, connection, and discovery, National Geographic Journeys ensure that every voyage is not just a holiday, but a transformative experience that expands your horizons and enriches your mind.
Speaker
Ying Wang
Organization
WOLO TRAVEL GROUP
Location
Forum E
Language
Mandarin;English
Category
Other Regions / Themed Travel
6-12 (FRI)
16:00 - 16:30
My Cruise Journey
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Cruises are often labelled as boring or seen as something only older travellers would enjoy. More often than not, such views come from people who have yet to truly understand what a cruise holiday can offer. Once you choose a ship that suits your style and an itinerary that matches your interests, you may find yourself instantly captivated — starting with sailings from Hong Kong, and perhaps soon moving on to fly-cruise holidays departing from overseas.
Asuka Lam is a seasoned cruise traveller — in fact, a true cruise enthusiast. From sailing the world with his mother as a child to travelling today with fellow cruise lovers, he has built up years of knowledge and experience at sea. He can readily share the unique selling points of different cruise brands, as well as recommendations for a wide range of destinations and itineraries.
In this talk, he will begin from the perspective of cruises departing from Hong Kong, introducing a number of headline-making ships, their onboard facilities, itineraries, and the distinct character of each cruise brand. As an experienced cruiser, he is also very familiar with the world of fly-cruise travel. At this time of year, Mediterranean cruises are especially popular — but how do you choose the right one?
Join him as he explains why cruising can be one of the most comfortable and convenient ways to enjoy a holiday.
Speaker
Asuka Lam
Organization
Hong Kong Discovery
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-12 (FRI)
16:00 - 17:30
"Tourism is Everywhere" Sustainable Forum
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Building on the success of previous years, from “tech-driven sustainability” in 2024 to “purpose-led growth” in 2025, the 3rd HKMU / ITE Industry Forum in 2026 will focus on cross-sector collaboration as the key to unlocking Hong Kong's full tourism potential. This forum brings together HKMU academics and a wide range of key stakeholders to advance sustainable tourism development, with a shared commitment to balancing three essential goals, which namely are supporting our local economy, protecting our ecological and cultural resources, and building a city that is accessible to all users.
Speaker
Ms Kitty Lam, Dr Bella Vongvisitsin, Dr Nafiseh Rezaei
Organization
HKMU / ITE Industry Forum
Location
Stage Forum
Language
English;Cantonese
Category
Other Regions / Themed Travel
6-12 (FRI)
16:45 - 17:30
How to plan student study tours
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In the wave of whole-person learning, how can educators design an overseas study tour that combines academic learning, values education, and resilience training for students? Overseas field trips are often accompanied by budget constraints, environmental challenges, and safety risks, testing the wisdom and adaptability of frontline educators.
This sharing session will use the “Overseas Climbing Programme – Western Sichuan Study Tour” organised by Lok Sin Tong Wong Chung Ming Secondary School as a practical case study. Frontline teacher leaders will personally explain how, despite limited resources, they guided secondary school students to challenge the Dagu Glacier at an elevation of up to 4,860 metres and complete a 30-kilometre trek through Changping Valley in the Siguniang Mountains, transforming nature into a breathtaking “classroom beneath the snow-capped mountains.”
Speaker
林家俊
Organization
HK DISCOVERY LIMITED
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-13 (SAT)
11:00 - 12:00
Oveseas Fishing
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Overseas fishing is far more than just a simple angling activity; it is a journey that combines adventure, cultural exchange, and the exploration of nature. To ensure a smooth and fulfilling experience, careful planning is essential. Above all, safety and preparation form the foundation of any successful trip. Before departure, it is important to understand the destination’s weather conditions, tidal patterns, and fishing environment, while also preparing suitable equipment and travel insurance to ensure peace of mind throughout the journey. In addition, thoughtful itinerary planning is equally important. Arrangements for transportation, accommodation, and fishing locations should be carefully organized to avoid unnecessary fatigue that may affect the overall fishing experience.
One of the greatest joys of overseas fishing lies in the challenge of targeting unique fish species from different regions. Every destination offers its own distinctive fishing culture and signature catches — such as black sea bream in Japan, barramundi in Southeast Asia, and trout in Northern Europe. Setting a clear target species not only gives the trip greater focus and purpose, but also builds anticipation and excitement, making every fishing adventure a truly memorable experience.
Speaker
Jan Chan & Simon Cheung
Organization
HK DISCOVERY LIMITED
Location
Forum C
Language
Cantonese
Category
Other Regions / Themed Travel
6-13 (SAT)
12:00 - 12:30
Realize Your Polar Dream: Exploring the End of the World
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Fulfill the ultimate item on your bucket list! AWOL presents an exclusive, luxury Antarctic charter with full Mandarin-speaking service. Embark on a premium expedition with Ponant, the renowned French luxury cruise line, accompanied by expert Chinese-speaking guides for a safe and insightful journey across the Drake Passage. Reach the pristine frozen continent at the edge of the world while indulging in unparalleled French elegance and a truly luxurious polar experience.
Speaker
Patrick YIP
Organization
AWOL
Location
Forum E
Language
Cantonese
Category
Other Regions / Themed Travel
6-13 (SAT)
12:00 - 12:30
Introduction to Runway 1331
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Runway1331is located in the legendary runway area of the former Kai Tak Airport in Hong Kong. It carries forward the century old spirit of Kai Tak Airport, transforming from a former aviation runway into a runway for youth dreams today.
Through affordable accommodation and a wide range of vibrant activities, it brings together young people from Hong Kong, the mainland, and overseas, setting sail for their youthful aspirations.
Speaker
Sabrina Zhang
Organization
Glorise Tourism & Culture Co. Limited
Location
Stage Forum
Language
Mandarin;English;Cantonese
Category
Mainland China,Other Regions / Themed Travel
6-13 (SAT)
13:30 - 14:00
遊輪假期- 天鵝探索郵輪公司 Swan Hellenic 勇闖南極奇觀
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Speaker
天鵝探索郵輪銷售及營運經理 Jenny Liu
Organization
CHINA TRAVEL SERVICE (HONG KONG) LIMITED
Location
Forum E
Language
Cantonese
Category
Other Regions / Themed Travel,New/ Niche Desitination
6-13 (SAT)
14:00 - 14:30
Antarctica: How to Choose the Best Expedition Fleet for You
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Antarctica is a once-in-a-lifetime destination for many, yet concerns about cost, extreme weather, and rough seas often hold travellers back. In reality, choosing the right expedition vessel and timing can ensure better equipment, more landing opportunities, and a safer, more rewarding experience. Should you sail across or fly over the Drake Passage? Are larger ships or smaller expedition vessels a better choice? Join us as we break it all down for you.
Speaker
Jamie Cheung, Founder of DeWonder Travel
Organization
DeWonder Travel
Location
Forum C
Language
Cantonese
Category
Other Regions / Themed Travel
6-13 (SAT)
14:30 - 15:00
Born for Snow, Competing for the Nation
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A star guest is coming! Guo Dandan, China’s first world champion in skiing, has dedicated decades to the development of winter sports. From making history on the global stage to actively contributing to the growth of the winter sports industry and promoting snow culture, her journey is truly inspiring.
She will make a special appearance at the Hong Kong Winter Sports Expo in mid-June, where she will share her industry insights and experiences. Don’t miss this exciting session!
Speaker
Ms. Guo Dandan (China’s First World Skiing Champion)
Organization
Chongli District Ice and Snow Outdoor Sports Association, Zhangjiakou City
Location
Forum C
Language
Mandarin
Category
Mainland China,Other Regions / Themed Travel,KOL Series
6-13 (SAT)
15:30 - 16:00
去郵輪唔單只係坐船咁簡單‼️如何挑選最適合你嘅海上假期 🚢
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Speaker
Denny (Denman)
Organization
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel,KOL Series
6-13 (SAT)
16:30 - 17:00
12-Day Finland & Baltic States Tour (Santa Claus Village, Icebreaker Experience, Glass Igloos, Northern Lights, and Cultural Exploration of the Baltic Countries)
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With over 30 years of experience in the travel industry, Ranki possesses extensive expertise in both tour leading and pre-trip planning. Widely known among industry peers as the “Doctor of Travel,” he has led numerous large-scale groups to Northern Europe and has in-depth knowledge of the region’s geography, history, and culture. In this session, he will take a practical and insightful approach to share valuable tips and firsthand experiences for long-haul travel in Northern Europe.
Speaker
Ranki Wu
Organization
Sunflower Travel Service Ltd.
Location
Forum E
Language
Cantonese
Category
Europe, Americas & Pacific,Other Regions / Themed Travel
6-13 (SAT)
17:00 - 17:30
探秘中國西部無人區
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Speaker
香港中旅社資深領隊
Organization
CHINA TRAVEL SERVICE (HONG KONG) LIMITED
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
11:30 - 12:00
Yan's happy multi-generation travel tips
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With over 25 years of experience as a travel journalist, Yan enjoys travelling solo around the world just as much as spending precious time with her family.
Her husband is Malaysian, and as they live in Hong Kong, opportunities to gather with the extended family are few and far between. That makes every family trip especially meaningful. As the travel journalist in the family, Yan is usually the one entrusted with the research and itinerary planning for their group travels.
This May, she went on a family trip to Da Nang, Vietnam, with a party of 12 — including her husband, two brothers-in-law, her mother-in-law, and nieces and nephews ranging from four years old to their twenties. The scale of the trip was almost like organising a small tour group.
In this talk, Yan will share, in a relaxed and light-hearted way, her real-life experiences and practical tips for multi-generational travel. How do you strike a balance between different ages, energy levels and tastes — without wearing yourself out in the process?
From choosing accommodation and arranging transport, to handling everyday surprises such as children’s sudden mood swings or elderly family members needing extra rest, Yan will share the insights and amusing stories she has gathered over the years.
Speaker
Yan Chung
Organization
HK DISCOVERY LIMITED
Location
Forum C
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
11:30 - 12:00
中國高端列車巡禮：最新列車【白雪號】、跨國列車：星光瀾湄號
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Speaker
香港中旅社資深領隊
Organization
CHINA TRAVEL SERVICE (HONG KONG) LIMITED
Location
Forum E
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
11:30 - 12:30
"Little Traveler" CATWALK SHOW
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Speaker
Organization
ITE Hong Kong 2026
Location
Stage Forum
Language
Category
Other Regions / Themed Travel
6-14 (SUN)
12:00 - 12:30
Wildlife and conservation volunteering
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Have you ever imagined that travel can be more than sightseeing — that it can also become a gateway into the world of nature and wildlife conservation? This sharing session hopes to show that conservation is not something reserved only for experts. Even without relevant experience or a biology background, anyone can take part through wildlife volunteering and contribute in their own way while exploring the world.
Speaker
Prema Cheung
Organization
Location
KOL Corner
Language
Cantonese
Category
Other Regions / Themed Travel,KOL Series
6-14 (SUN)
12:30 - 13:00
Snowy Chongli: An Outdoor Paradise
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Chongli is a premier year-round destination boasting a superior ecological environment, convenient transportation, world-class sports venues, and comprehensive service facilities. As a key host zone for the Beijing 2022 Winter Olympics, it staged major snow events including Freestyle Skiing, Biathlon, Ski Jumping, and Cross-Country Skiing. Recognized among the first batch of National Ski Tourism Resorts, Chongli cordially invites people from all sectors to experience its charms and explore investment opportunities, working together to promote the integrated development of culture, tourism, and sports.
Speaker
韓曉玉（副局長）
Organization
Chongli District Ice and Snow Outdoor Sports Association, Zhangjiakou City
Location
Forum D
Language
Mandarin
Category
Mainland China,Other Regions / Themed Travel,New/ Niche Desitination
6-14 (SUN)
12:30 - 13:00
From Carnival in the Southern Hemisphere to the End of the Earth – Brazil Carnival & Ultimate Antarctica Expedition
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Experiencing the electrifying rhythm of Brazil Carnival is just the beginning of your journey!
From Rio’s samba parade to Iguazu Falls, then across the Pacific to Easter Island, listening to the thousand-year-old mysteries whispered by the Moai statues. We will travel through Peru’s Machu Picchu – the lost Inca citadel – to pay homage to ancient civilizations above the clouds; and step onto Bolivia’s “Mirror of the Sky,” capturing the surreal moment when heaven and earth reverse at Uyuni Salt Flats.
This is more than just a party – it’s an epic adventure spanning Brazil, Peru, Bolivia, and Chile.
And the journey extends further – to the southernmost point of our planet! We will share insights into Antarctica expeditions and the latest deals, helping you choose the right Antarctic cruise at the best price for your ultimate bucket-list adventure.
Speaker
Organization
ICELANDEASY & DREAMER (BY TRAVELAIRY LTD)
Location
Forum E
Language
Cantonese
Category
Europe, Americas & Pacific,Other Regions / Themed Travel,New/ Niche Desitination
6-14 (SUN)
12:30 - 13:30
人與自然共融計劃【環境科普學堂】2025-26 頒獎禮
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Speaker
Polar Museum Foundation
Organization
Polar Museum Foundation
Location
Stage Forum
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
13:30 - 14:00
Awesome Autumn Travel Picks
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Travel expert "Ka-tse" has handpicked this season’s must-go travel itineraries just for you! Step into the heart of autumn early and immerse yourself in the vibrant landscapes of mountains and lakes. Join us for an "Autumn Feast" specially curated by Sister, featuring exclusive on-site surprise offers and interactive games with prizes. Don't miss out!
Speaker
家姐（旅遊達人）
Organization
SKYWARDS TRAVEL
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
14:30 - 15:00
Why 2026 Is the Final Peak Year for the Northern Lights
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There are many ways to chase the Northern Lights—from independent travel in Northern Europe to joining local tours. However, experiencing the Aurora from an Arctic cruise is arguably the most exceptional way to witness this natural wonder. With expert guides on board and the flexibility to navigate to optimal viewing locations, guests enjoy a significantly higher chance of clear sightings. Compared to land-based viewing, cruises also benefit from minimal light pollution, offering a clearer and more immersive Aurora experience.
Speaker
Jamie Cheung, Founder of DeWonder Travel
Organization
DeWonder Travel
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
14:30 - 15:00
Travelling around the winter country
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A four-month journey through winter wonderlands took me to six countries that are especially beautiful in winter. Unlike typical sightseeing tours, I immersed myself in the lives of locals in a unique way, gaining profound insights and inspiration. From spending Christmas with a European family, hitchhiking through Norway's most beautiful island, sharing my experiences in a Turkish elementary school, to skiing in Hokkaido, let me tell you about the charm of this winter story!
Speaker
Jill
Organization
Location
Forum E
Language
Cantonese
Category
Other Regions / Themed Travel,KOL Series
6-14 (SUN)
14:30 - 15:00
WDM2 Dance Academy Showcase
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Step into a world of dance at ITE Hong Kong 2026. WDM2 Dance Academy presents a dazzling program that spans cultures and continents — from the timeless grace of Chinese Dunhuang Dance to the high-energy rhythms of Zumba, the sensual flow of Bachata DanceFit, and the bold creativity of Girls Hip Hop choreography. This international showcase celebrates diversity, artistry, and the universal language of movement.
Speaker
Helen
Organization
WDM2
Location
Stage Forum
Language
Cantonese
Category
Other Regions / Themed Travel
6-14 (SUN)
15:00 - 15:30
More Than A Wedding
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Join Michelle as she reveals captivating footage and personal experiences from Bulgaria’s mysterious “Zombie Bride” ritual, the vanishing ancient wedding customs of nomadic tribes in Kyrgyzstan, and India, where nearly 10 million weddings take place every year.
Behind these traditions many untold stories: Bulgaria’s shocking “Bride Market” where young virgins are auctioned as wives? Nomadic “Bride Kidnapping” and India’s dark reality of “dowry violence” involving bride burning and groom kidnapping.
Speaker
Michelle Lee
Organization
Location
KOL Corner
Language
Cantonese
Category
Other Regions / Themed Travel,KOL Series
6-14 (SUN)
15:30 - 16:30
Global Veggie Travel: A 36-Year Journey of Pure Steps — Discovering Hidden Plant-Based Aesthetics from Hong Kong to the World
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Embark on a pure sensory adventure across the globe with Elvis, starting from Hong Kong! This seminar will unveil a curated plant-based map spanning from Asia to Egypt, Israel, Switzerland, and Australia. Through the lens of a professional plant-based chef, Elvis shares how he traverses ancient exotic lands and modern fashion capitals, decoding local cultures through taste. Join us to redefine travel into a deep culinary journey that perfectly blends refined taste, culinary aesthetics, and sensory delight.
Speaker
Elvis Chan
Organization
Location
Forum D
Language
Cantonese
Category
Other Regions / Themed Travel,KOL Series
