ITE HONG KONG - Trade WebSite

ITE 2026 presents an insightful series of seminars designed for travel trade professionals and travelers alike. These sessions will explore key industry topics, including emerging and popular destinations, MICE, themed travel trends, travel technology, etc.

All seminars are complimentary. For Trade Days, advance registration is recommended to secure your seat. During Public Days, admission operates on a first-come, first-served basis with no prior registration required.

Admission Details:
June 11–12 (until 14:00): Exclusive to pre-registered visitors
June 12 (from 14:00)–June 14: Open access with on-site payment via Octopus Card, Alipay, or credit cards

MICE & Trends

6-11 (THU)
14:30 - 15:00 《越南富國島旅遊HT Travel × OpenSky AI推介會》以及策略合作夥伴簽約儀式
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Speaker
Mr Justin Liu 劉佳- CEO & Mr Terry Dam 譚耀均 - Branch Director

Organization
Open Sky Travel Technology Limited & HT Travel Group Company Limited

Location
Forum E

Language
Mandarin;Cantonese

Category
MICE & Trends

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6-11 (THU)
15:00 - 15:30 Immersive Horizons: XR 6D Multi-Sensory Tourism Redefined
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This forum explores how technology is redefining the new standards of destination experiences, with a focus on XR 6D multi-sensory immersive cultural tourism. Using practical case studies such as Hong Kong Stories: Soaring Over Victoria Harbour, we demonstrate how XR technology connects urban landmarks with cultural narratives to create fully immersive, interactive, and all-sensory experiences. The discussion will highlight the digitisation, IP development, and international growth of cultural tourism, driving innovation, upgrading, and the global communication of destinations.

Speaker
Keung Kwok Man

Organization
SIL-METROPOLE ORGANISATION LTD

Location
Forum E

Language
Cantonese

Category
Other Regions / Themed Travel,MICE & Trends

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6-11 (THU)
15:00 - 16:00 Hunan Cultural Tourism Promotion
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Through various means such as cultural and tourism promotion ambassadors, program performances, and on-site interactions, Hunan's geographical and cultural characteristics are showcased to international travel agents and tourists.

Speaker

Organization
Hunan Provincial Department of Culture and Tourism

Location
Stage Forum

Language
Mandarin

Category
Mainland China,MICE & Trends

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6-11 (THU)
16:00 - 17:00 "Happy Changsha, Charming Planet" Cultural Tourism Promotion
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A series of promotional activities, including the "Happy Changsha, Alluring Planet" Culture and Tourism Presentation and prize-winning quizzes, will be held to showcase Changsha’s cultural tourism resources and travel products, further promoting the brand image of "Happy Changsha, Alluring Planet."

Speaker
長沙市文化旅遊廣電局香港門店講解員盧鵬文

Organization
Changsha Municipal Bureau of Cultural Tourism, Radio and Television

Location
Forum D

Language
Mandarin

Category
Mainland China,MICE & Trends,New/ Niche Desitination

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6-12 (FRI)
10:30 - 13:00 Travel Industry Ordinance 101
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- Introduction of Travel Industry Authority - Travel Industry Ordinance &Directives for Licensees - Travel Industry Compensation Fund - Administrative Scheme for Registered Shops - Licensing & CPD Requirements

Speaker
Mr. Kevin Cheung , Director (Regulatory Affairs), Mr. Wes CHAN, Manager (Professional Development),

Organization
Hong Kong Professional Tourist Guides General Union

Location
Forum D

Language
Cantonese

Category
MICE & Trends

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6-12 (FRI)
14:00 - 15:00 "Invest in Nansha, Create the Future" Guangzhou Nansha City Image (Culture & Tourism Resources) Hong Kong Promotion Conference
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This seminar focuses on Nansha’s district profile, business environment, cultural industry policies, and cultural tourism resources. It aims to introduce Nansha’s unique offerings to travellers worldwide, highlighting its potential as an emerging destination for culture, tourism, and investment.

Speaker
Nansha Culture, Radio and Television, Tourism and Sports Bureau

Organization
Nansha Culture, Radio and Television, Tourism and Sports Bureau

Location
Stage Forum

Language
Mandarin;Cantonese

Category
Mainland China,MICE & Trends

Pre-register

6-12 (FRI)
15:00 - 18:00 2026 Tourism Best Recommendations Awards Ceremony and Cultural Tourism Promotion Conference
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Speaker

Organization
Hong Kong Commercial Daily

Location
Forum C

Language
Mandarin;English;Cantonese

Category
Mainland China,MICE & Trends

Pre-register

As Of 2026-06-09

ORGANIZER

TRADE WEBSITE