A One Stop Platform covering Regional Travel Trade and Affluent FIT
ITE & MICE 2014, a co-location of the 28th edition of ITE and the 9th edition of ITE MICE, will next be held from June 12 to 15 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Centre (HKCEC). Its first two days open only to trade and the last two days to the public, an arrangement allowing the organizer launching separate campaigns attracting more quality trade and public visitors in parallel! It highlights travel themes of Cruise, Honeymooning & Overseas Weddings, Sport Tourism which is new, Study Tours, Travel Photography, Wellness, with the second trade day designated as MICE / CORPORATE DAY when a series of related seminars will be held.
Occupying 16,000 square meters, the Expo in 2013 drew from 46 countries and regions 680 exhibitors some 85% of which from abroad. In the two trade days, it was visited by 6055 travel agents / tour operators, over 2,000 MICE & corporate visitors and a total of 11,872 buyers and trade visitors with 72% from Hong Kong, 20% from mainland China and 8% from abroad. There were 73,200 public visitors with some 80% prefer traveling in FIT and/or tailored made groups. ITE & MICE thus comprehensively covers the regional travel trade and affluent FIT; leisure, themes and MICE travel.
Press Release / Notice
ITE & MICE Hong Kong has no relation with companies of Fair Guide / Expo-Guide / Construct Data Verlag, and beware of their promotional offers.
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