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ITE MICE



ITE Hong Kong 2017 – The 31st International Travel Expo & the 12th ITE MICE

Effectively combining ITE MICE with ITE (leisure) offer more choices to visitors thus attract more! In 2016, there were 2465 MICE & Corporate visitors and 188 related exhibitors (Table 1). Our MICE & Corporate Visitors more interest in Outbound (Tables 2.1 & 2.2) , and those with positive outlook on spending outnumber the negative by 4 to 1 (Table 3) ! They hold senior positions as 35% in senior / general management; 11% make recommendation and 26% decision on corporate travels (Table 4.1 & 4.2).

Table 1:Profile of Exhibitors targeting MICE / Corporate Travel Market #Other sectors consist of tourist attractions, airline, travel trade associations, IT, Media & Other
*Of these 188 exhibitors, 22 from Hong Kong and 166 from abroad
Sector No of Exhibitor
Travel Agents /DMC 63
Hotel Accommodations / Venue 67
National Tourism Organization 25
Other Sectors# 33
Total 188*
Table 2.1:  MICE/Corp visitors who are interested in / held following events before * to be held locally
Products %
Incentive Tour 54
Overseas Meeting 42
Overseas Event 36
Local Meeting* 28
Local Events* 20
Table 2.2:  MICE/Corp visitors’ Purposes of Visit
Purpose %
Destination Information 82
Travel Agents 62
Meeting/event Venues 53
Transportation/ Lodging 71
Special Offer 31
Table 3:  Outlook on Travel Spending
Outlook %
More 32
Same as Before 61
Less 8
Table 4.1:  Size of Visitors’ organizations by no. of staff
No. of Staff %
Below 50 51
50-250 20
Over 250 29
Table 4.2:  Top 4 Source Sectors of Visitors
Sector %
Government / Public Bodies 8.3
Business Services 21.3
Education 14.8
Event 9.7

ITE MICE, with its own seminar program and visitor promotions, is also supported by associations of event industry and corporate travel some of which hold its own seminar. Several chambers of commerce and professional bodies also help in distributing invitations / tickets to their members.

Some of the MICE / Corporate Travel Seminars in ITE MICE 2016 include:

  • Adopting New Technologies for Today's Event Industry
  • How to Make Your Event/Function/Seminar an Unprecedented Success?
  • Macao Tourism Development & Incentive Travel Seminar
  • One-Hour Social Media Learning Journey
  • Social Innovation in Tourism
  • The Myth of Low Cost Carrier 
  • The Opportunities & Threats of Travel Industry
  • Unique and Innovative MICE Venues in Resorts World Sentosa And Sentosa Island

Please click HERE for more Seminar info.

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or  fill in the Exhibiting Inquiry Form
Tel:       (852) 31550600               Fax:        (852) 35201500