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TRENDY TRAVEL THEMES



Theme Travels attracting Affluent Travelers & Serving Travel Trade (Data from 2017)

Particularly attractive to affluent travelers, who can include FIT and MICE, are theme travels like Cruise, Sport and Eco-tourism etc. A pioneer in Asian travel fairs, ITE highlights around 10 travel themes each year, which is welcomed by also by trade visitors (Table 1), and sellers too (Table 2) which specifically, interested exhibitors include NTO, hotel & venue, travel agent and attraction etc. In addition, there were also seminars and special displays some of which in corporation with related organizations.

Table 1: TRADE & PUBLIC: Interest on Travel Themes / Travel Experience
No. of related
Exhibitors
Themes Interested Visitors
Trade Public
102 Adventure 29% 22%
62 Cruise 28% 32%
104 Honeymooning / Overseas Wedding 19% 9%
86 Wellness / Medical Tourism 16% 7%
122 Sport Tourism 20% 24%
116 Travel Photography 19% 34%
137 Eco-tourism / Wildlife Tour 27% 35%
157 In-depth, culture & history 31% 48%
158 Food & Wine 30% 51%
115 Driving Tour 33% 35%
189 Family Holiday N/A* 17%
*Question not included in trade visitor survey
Table 2: Six Travel Themes popular with Exhibitors
Themes Family Holiday In-depth, culture & history Eco-tourism / Wildlife Tour Sport Tourism Honeymooning / Overseas Wedding Adventure
No. of Related Exhibitors 189 157 137 122 104 102

Some Themes related Trade Seminars:

EUROPE UPDATES (snow sport by Switzerland, mountain tourism by Best of Alps, Northern Lights (Auroras)
http://www.itehk.com/ITEHK/modules/seminar/seminar_detail.php?lang=en&showYear=&scheduleID=364

THEME TRAVELS (Eco-Tourism & Shopping Tours, Religious Tours, Adventure & Expedition) http://www.itehk.com/ITEHK/modules/seminar/seminar_detail.php?lang=en&showYear=&scheduleID=333

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 3155 0600            Fax:        (852) 3520 1500