ITE HONG KONG - Trade WebSite
TRENDY TRAVEL THEMES



ITE Hong Kong 2017 – The 31st International Travel Expo & the 12th ITE MICE  

A pioneer in Asian travel fairs, ITE Hong Kong has been highlighting theme travels which are particularly attractive to affluent travelers including FIT, thus to trade visitors (majority agents) and exhibitors (Table 1) ! Theme travels are highlighted in trade / public seminars, special displays and exhibitors’ offers, often with related associations or media.

Themes such as Overseas Wedding can offer business opportunity similar to MICE group so understandably exhibitors are interested (Table 2) ! Please note young couples going to marry may go abroad for some or all of the following: Proposing (with close friends), Photo Session (to be shown during banquet), Ceremony & Banquet (family & close friends) and honeymoon. Some themes like Sport and eco-tourism are more related to family travel.

Table 1: Interest on Travel Themes
No. of related
Exhibitors
Themes Interested Visitors
Trade Public
58 Cruise 28% 27%
117 Honeymooning / Overseas Wedding 23% 11%
72 Wellness / Medical Tourism 20% 9%
132 Sport Tourism 22% 27%
114 Travel Photography 21% 39%
130 Eco-tourism / Wildlife Tour 28% 29%
152 In-depth, culture & history 30% 49%
157 Food & Wine 33% 23%
194 Driving Tour 25% 27%
Table 2: Profile of Exhibitors interested in Overseas Wedding
Sector No. of related Exhibitors
Travel Agents / DMC 38
Hotel Accommodations / Venue 35
National Tourism Organization 22
Wedding Photography & others 22

Some of TRADE seminars on Themes Travels in ITE 2016 include:

  • Designing Theme Travel (Life Style & Outdoor) Products
  • Destination / Overseas Wedding – The New Trends
  • Singapore Sentosa Island as The Best Family Destination

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500