ITE HONG KONG - Trade WebSite
ITE - Trade



ITE Hong Kong 2017 – The 31st International Travel Expo & the 12th ITE MICE

ITE Hong Kong effectively combines ITE MICE and the leisure focused ITE, bringing more quality visitors! The two trade days which require registration drew 12081 buyers and visitors (Profile - Table 1 to 3). These visitors have comparable interest level on destinations in Europe and in East Asia, in mainland China and Americas (Table 4)! A pioneer among Asian travel fairs, ITE Hong Kong features trendy travel themes popular with affluent travelers including FIT, and trade visitors (Table 5)!

Table 1: Trade Visitors by Sectors
Sector %
Travel Agent 54
MICE / Corporate 20
Table 2: Trade Visitors by Geography
Source %
Hong Kong 74
China 17
Others 9
Table 3: Trade Visitors by Objectives
Objective %
Develop new markets/ products 89
Attend seminars 25
Table 4: Trade Visitors by Interested Destinations
Destinations %
Europe 46
Americas 29
Oceania 21
Africa & Middle East 11
C & West Asia 7
South & South-East Asia 43
North & North-East Asia 46
Mainland China 31
Table 5:  Interest on Travel Themes
No. of related
Exhibitors
Themes Interested Visitors
Trade Public
58 Cruise 28% 27%
117 Honeymooning / Overseas Wedding 23% 11%
72 Wellness / Medical Tourism 20% 9%
132 Sport Tourism 22% 27%
114 Travel Photography 21% 39%
130 Eco-tourism / Wildlife Tour 28% 29%
152 In-depth, culture & history 30% 49%
157 Food & Wine 33% 23%
194 Driving Tour 25% 27%

While majority of meetings of visitors and exhibitors took place in stands, the organizer holds Business Matching for quick dating between buyers and sellers, stages series of seminar such as Europe Updates, and help promoting online registration for exhibitors’ seminars etc.

Some of the Trade seminars in ITE 2016
-  New Destination / Product Updates – Island, Europe
-  Technology Innovation in Tourism
-  Social Innovation in Tourism
-  Designing Theme Travel Product
Please click HERE for more Seminar info

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500