ITE HONG KONG - Trade WebSite
ITE - Trade



2 Trade Days draw over 12000 regional trade visitors & buyers (data from ITE 2017)

The two trade days, which require registration with business card for admission, drew 12312 regional buyers and visitors. Over 28% of them from mainland China and other parts of Asia, while travel agents, operators and OTA accounted for some 54%. (Profile - Table 1 to 3). ITE Hong Kong effectively combines ITE MICE and the leisure focused ITE, bringing more quality visitors! These visitors have comparable interest level on destinations in Europe. North & northeast East and southeast Asia etc. (Table 4)! A pioneer among Asian travel fairs, ITE Hong Kong features trendy travel themes popular with affluent travelers including FIT, and trade visitors (Table 5)!

B2B Program including Business Meeting - While majority of meetings of visitors and exhibitors took place in stands, the organizer holds Business Matching for quick dating between buyers and sellers, stages series of seminar such as Destinations Updates, and help promoting online registration for exhibitors’ seminars etc. We also publish free of charge exhibitors’ press release on our trade website which draws well over 10000 unique visitors per month some six months before opening.

Table 1: Trade Visitors by Sectors
Sector %
Travel Agent 53.7
MICE / Corporate 18.4
Table 2: Trade Visitors by Geography
Source %
Hong Kong 71.8
China 18.7
Others 9.5
Table 3: Trade Visitors by Objectives
Objective %
Develop new markets/ products 89.9
Attend seminars 24.8
Table 4: Trade Visitors by Interested Destinations
Destinations %
Europe 47.3
Americas 28.7
Oceania 21.7
Africa & Middle East 9.8
C & West Asia 9.7
South & South-East Asia 41.6
North & North-East Asia 45.1
Mainland China 28.9
Table 5:  Interest on Travel Themes
No. of related
Exhibitors
Themes Interested Visitors
Trade Public
102 Adventure 29% 22%
62 Cruise 28% 32%
104 Honeymooning / Overseas Wedding 19% 9%
86 Wellness / Medical Tourism 16% 7%
122 Sport Tourism 20% 24%
116 Travel Photography 19% 34%
137 Eco-tourism / Wildlife Tour 27% 35%
157 In-depth, culture & history 31% 48%
158 Food & Wine 30% 51%
115 Driving Tour 33% 35%

Some of the Trade seminars in ITE 2017
-  Destination Updates – Island, Europe, Asia
-  Theme Travel
-  Luxury Travel 
Please click HERE for more Seminar info

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500