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ITE Hong Kong 2017 – The 31st International Travel Expo & the 12th MICE Travel Expo

In the public days, our exhibitors can promote and/or sell direct to affluent FIT who account for 84% of our 87812 public visitors. They are mature, well educated, travel frequently, and female outnumber male by 3 to 2. (Tables 1 to 3)  Each year, over 100 public travel seminars are held, which are often full and those popular one can each draw over 200 audiences. So many come for detail travel ideas! (Table 4) They like theme travels and travel far too, good indications of affluent travelers! (Table 5 – 6) Interestingly, 40% of the public visitors have made bookings through travel agents though an absolute majority traveling in FIT! (Table 7) Contact us for details of our B2C program.

Table 1: Visitors are Frequent Travelers
(by no of holidays in past year)
No. of Holidays %
1 to 2 times 43
3 to 5 times 44
6 times or more 10
Table 2: Visitors are well educated
Education %
University 45
Post-secondary 24
Table 3: Visitors by Age
Age %
15 - 34 32
35 - 64 63
Table 4: Visit Objectives
Objectives %
Holiday Planning 76
Purchase/ Booking 37
Attending Seminar 25
Table 5: Public Visitors’ Interest on Travel Themes
Themes %
Cruise 27
Honeymooning / Overseas Wedding 11
Wellness / Medical Tourism 9
Sport Tourism 27
Travel Photography 39
Eco-tourism / Wildlife Tour 29
In-depth, culture & history 49
Food & Wine 23
Driving Tour 27
Table 6: Destination will be considered visiting within the next two years
Destinations %
China 26
Taiwan 47
S & SE Asia 41
North Asia (Japan & S.Korea) 61
Central Asia 7
Europe 42
Middle East & Africa 8
Australia, New Zealand, S. Pacific 29
The America 21
Others 1
Table 7: Booking Patterns
Channel %
Agents 38
Supplier directly (E.g. Airlines) 62
OTA 47

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500