Co-locating Leisure and MICE for Synergy
Corporate Travel Day
ITE MICE Supporters:
| ITE MICE 2013 - The 8th MICE Travel Expo | |
| Date: | 13 - 14 June 2013 (Trade Days)
15 - 16 June 2013 (Public Days) |
| Venue: | Hong Kong Convention & Exhibition Centre (HKCEC) Hall 1A-1E |
With its own visitor promotions, ITE MICE again co-locates with the long established and Hong Kong’s only international travel expo, ITE, for synergy. Together they featured in 2012 over 600 exhibitors (around 120 target MICE and corporate travel business, click HERE to view the exhibitor list) from over 50 countries and regions, around 3300 MICE and corporate visitors and 5700 travel agents and tour operators, thus cover the regional travel trade, MICE and corporate travel in trade days and Hong Kong’s affluent FIT market in public days.
Survey shown that 86% of our MICE and corporate visitors are to collect destination info (reflecting high interest on Outbound MICE!) in our Expo, while respectively 58% and 56% choosing agent and venue
| MICE / CORP visitors by Business Sectors | ||
| Association, Government & Public Organizations | ..................... | 10.24% |
| Professional Services | ..................... | 20.16% |
| Training & Education | ..................... | 15.35% |
| Organizers, Event Planners | ..................... | 13.46% |
| MICE / CORP visitors by Responsibility | ||
| Decision / Setting travel policy | ..................... | 36.59 % |
| Planning & Execution | ..................... | 39.38% |
| Sourcing & Recommending | ..................... | 20.34% |
Several related seminars are held on the second trade day designated MICE / Corporate Travels Day, click HERE to see 2012 MICE seminar program.
ITE MICE is also supported by event industry associations in Hong Kong and neighboring area, and some chambers of commerce in the city also help distributing tickets to their members, in addition to publicity and ads in business dailies and MICE journals, and DM campaigns targeting MICE and corporate visitors.
The co-location results in a bigger scale and more choices for buyers and visitors on international destinations, venues and suppliers. Other themes also featured in ITE & MICE include Cruise, Honeymooning and Overseas Wedding, Study Tours and Wellness.| |
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We provide exhibitors choices of space only and different types of booth, some free and optional services in areas like publicity to media, and holding seminars etc. Please feel free to ask us.
Email: travel@tkshk.com / Tel: (852) 31550600 / Fax: (852) 35201500