ITE MICE 2015 – The 10th MICE Travel Expo

With around 100 related exhibitors and 2588 MICE / Corporate visitors, ITE MICE co-locates with the leisure focused ITE for synergy. In fact, previous surveys found “Collecting Destination Info” among top three visit objectives of MICE visitors. The co-location also results in bigger scale making it more attractive to MICE visitors. Exhibitors can in the public days tap into the fast growing market of Overseas Wedding and meet affluent FIT too.

Additionally, ITE MICE is supported by HKECIA & MECA, trade associations of exhibition and convention industry of Hong Kong and Macau; ACTE, Association of Corporate Travel Executives which also holds a seminar; leading chambers of commerce and professional organizations help distributing tickets to members etc. The second trade day is designated the MICE / Corporate Travel Day to draw more quality MICE / corporate visitors [Click HERE to see 2014 MICE seminar program]. In fact, ITE MICE has not only its own seminar program, but also separate supporters and visitor promotions.


1. By Business Sectors
Association, Government & Public Organizations 11%
Exhibition Organizers, Event Planners 14%
Professional Services* 26%
Training & Education 14%
* Includes Banking, Finance, Investment, Insurance, Legal Services, HR, Business services, etc
2. Their Direct Responsibility
Deciding team building activities & Planning incentive scheme for staff/clients16%
Looking for venue for holding MICE activities24%
Setting travel policy / annual budget12%
Travel Arrangement Booking25%
3. No. of Employees in their organizations
(Analysis shows respondents came from larger organizations)
Over 250 30%
51-250 22%
1-50 48%
4. Quality MICE / Corporate Visitors interested in sourcing MICE Suppliers & Destination Information
Over 90% of MICE / corporate visitors were looking for travel agents to handle travel booking, and over 60% of them were seeking destination information. Findings also evident high interest on outbound MICE, they are looking for:
Travel Agent to handle for travel bookings 93%
Destination information 83%
Transportation / Accommodations 70%
Choice of meeting / event venue 60%
Special offer 30%

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600            Fax:        (852) 35201500