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ITE MICE


MICE For Visiting

Co-locating MICE and leisure travel means ITE bring visitors more choices of destinations, travel products and suppliers ranging from tourism boards, agents, resorts and hotels etc.! Around 1/3 of ITE’s some 650 exhibitors from 56 countries and regions target MICE and Corporate travel market and offer meetings / incentive trips / tailored made groups services.  In addition to the links below, please also visit our “Exhibit Preview” for details / highlights of travel products offered by some exhibitors.  See you in June in ITE!

  1. For list of MICE exhibitors, please click
  2. For full list of exhibitors, please click
  3. Seminar Program
    June 14 designated as MICE / Corporate Travel Day are informative seminars on Corporate Volunteer programs, Digital Marketing Strategies, Holding Meetings/Incentives and Conferences at Sea, Traveling Assistance by Hong Kong Immigration, Macao incentive Travel Scheme, Green Events, etc. Welcome corporate visitors to pre-register for FREE admission to attend seminar and get a free public ticket (15-16 June) after attending seminar while stock last.
    2019 MICE / Corporate Seminar Program: Click HERE
    2019 Full Seminar Program:  Click HERE
  4. Theme Travel
    ITE offers many choices and choosing from overseas service providers, and on trendy travel themes such as Green tourism, Volunteerism, Gourmet, Cruise and Sport tourism with can “spice” up your MICE events. Click HERE to search Exhibitor List by Theme.
  5. Visitor Registration
    Corporate Travel / MICE visitor, register for free admission and related seminar at http://www.itehk.com/Visitor and following benefits:
    • 2 day FREE pass valid 13-14 June 2019 (save HK$100) and free admission to MICE  seminars;
    • Chance for free public day ticket(s);
    • Stay tuned to receive regular e-Newsletter of special exhibitors highlights / offer;
    • Free participation to Business Matching for quick dating with potential suppliers;
    • Free copy of official catalogue (value HK$150)
    • And More…. Register Now 

MICE for Exhibting

ITE MICE – Visitors interest in Outbound MICE

Of the 666 exhibitors of ITE2018, which drew in its two trade days 2567 MICE / Corporate visitors and 6580 visitors from travel agents, 187 exhibitors present MICE travel products.  Among MICE exhibitors, the three largest segments come mainly from Travel Agents / DMC, Hotel & Venue and NTO. 

Moreover, majority of these visitors interested in holding events overseas (Table 1); only half from small / medium size enterprises (Table 2); and likely they welcome holding together MICE and leisure travel for the affluent, as indicated in their interests (Table 3).

1) MICE/Corp visitors interested in / held before Events Overseas
Products %
Incentive Tour 51
Overseas Event / Exhibition 38
Overseas Meeting 36
2) Size of Visitors’ organizations by no. of staff
No. of Staff %
Below 50 50
50-250 19
Over 250 31
3) MICE/Corp visitors – Why Visit & Interest
Kind of Information Seeking for %
Destination 82
Travel Agents 95
Meeting / Event Venues 49
Transportation/ Accommodation 74
Special Offer 35

Admission in trade days require registration. The second Trade Day of ITE is designated as MICE / CORPORATE TRAVEL DAY with a number of related seminars on, say, Team Building Activities Abroad and Green Tourism; Industry Events like One Belt One Road Forum, Inauguration of Business Alliance in Bay Area (Pearl River Delta), Seminars by ILEA and on IT for Travel Trade etc.

Exhibitors are holding theme travel seminars targeting MICE visitors. For examples, Hong Kong Tourism Board held a trade seminar on “Holding meetings on Cruise”, while others and seminar of “Corporate Volunteer Programs” related to sustainable and green tourism too.

Click HERE to see related 2019 MICE / Corporate Seminar Program

Many MICE exhibitors also target affluent FIT / private tours, who are present in tenths of thousand in ITE’s public (FIT) days as 84% of its 90000 visitors prefer FIT or private tour ( See Section ITE – Public). Over the years, some 10 chambers of commerce and professional bodies help distribute ITE Guest Ticket (valid for both trade and public days) to members, with some requesting over 1000 tickets.

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:    travel@tkshk.com  or fill in the Exhibiting Inquiry Form
Tel:  (852) 31550600     Fax:  (852) 35201500