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ITE MICE – Visitors interest in Outbound MICE

Of the 666 exhibitors of ITE2018, which drew in its two trade days 2567 MICE / Corporate visitors and 6580 visitors from travel agents, 187 exhibitors present MICE travel products.  Among MICE exhibitors, the three largest segments come mainly from Travel Agents / DMC, Hotel & Venue and NTO. 

Moreover, majority of these visitors interested in holding events overseas (Table 1); only half from small / medium size enterprises (Table 2); and likely they welcome holding together MICE and leisure travel for the affluent, as indicated in their interests (Table 3).

1) MICE/Corp visitors interested in / held before Events Overseas
Products %
Incentive Tour 51
Overseas Event / Exhibition 38
Overseas Meeting 36
2) Size of Visitors’ organizations by no. of staff
No. of Staff %
Below 50 50
50-250 19
Over 250 31
3) MICE/Corp visitors – Why Visit & Interest
Kind of Information Seeking for %
Destination 82
Travel Agents 95
Meeting / Event Venues 49
Transportation/ Accommodation 74
Special Offer 35

Admission in trade days require registration. The second Trade Day of ITE is designated as MICE / CORPORATE TRAVEL DAY with a number of related seminars on, say, Team Building Activities Abroad and Green Tourism; Industry Events like One Belt One Road Forum, Inauguration of Business Alliance in Bay Area (Pearl River Delta), Seminars by ILEA and on IT for Travel Trade etc.

Exhibitors are holding theme travel seminars targeting MICE visitors. For examples, Hong Kong Tourism Board held a trade seminar on “Holding meetings on Cruise”, while others and seminar of “Corporate Volunteer Programs” related to sustainable and green tourism too.

Click HERE to see related 2018 MICE / Corporate Seminar Program

Many MICE exhibitors also target affluent FIT / private tours, who are present in tenths of thousand in ITE’s public (FIT) days as 84% of its 90000 visitors prefer FIT or private tour ( See Section ITE – Public). Over the years, some 10 chambers of commerce and professional bodies help distribute ITE Guest Ticket (valid for both trade and public days) to members, with some requesting over 1000 tickets.

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:  or fill in the Exhibiting Inquiry Form
Tel:  (852) 31550600     Fax:  (852) 35201500