A pioneer among Asian travel fairs, ITE has been promoting Theme Travel which now highly popular with both trade (including MICE) and public (majority being FIT) visitors (Table 1).
|Carnival / Festival / Special Events||26.9%||n/a|
|Entertainment & Leisure||44.7%||n/a|
|In-depth, culture & history||29.8%||46.0%|
|Honeymooning/ Overseas Wedding||20.6%||7.9%|
|Wellness/ Medical Tourism||17.7%||7.1%|
More exhibitors now promote theme / in-depth travel products in ITE.
|Ten Popular Themes By Exhibitors||No. of Exhibitors|
|Entertainment & Leisure||234|
|In-depth, culture & history||192|
|Food & Wine||184|
|Eco / Green / Sustainable Tourism||143|
|Carnival / Festival / Special Events||127|
In pavilions such as Japan and Taiwan each of which with some 40 to 90 booths, different exhibitors promote different products ranging from sport, culture, green tourism to family travel etc. Some pavilions such as Hong Kong and Macao focus respectively on Cruise Holidays and Gourmet. In ITE 2018 was a multi-national pavilion on green tourism organized by the UNESCO Global Geoparks.
Theme travel works for MICE too, which can make incentive trips more meaningful or interesting. In fact, held in trade days were seminars of Holding Meetings on Cruise and Corporate Volunteer Programs etc.
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