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Theme Travel to attract Affluent FIT, Trade and MICE too!

A pioneer among Asian travel fairs, ITE has been promoting Theme Travel which now highly popular with both trade (including MICE) and public (majority being FIT) visitors (Table 1).

Table 1: Interests of Visitors on Travel Themes / Travel Experience n/a – not included this in public survey
Themes Trade Public/FIT
Adventure 34.5% 7.8%
Carnival / Festival / Special Events 26.9% n/a
Cruise 28.1% 37.3%
Driving Tour 21.3% 32.1%
Eco-tourism/ Wildlife 27.0% 35.3%
Entertainment & Leisure 44.7% n/a
Gourmet Tour 33.6% 38.1%
In-depth, culture & history 29.8% 46.0%
Honeymooning/ Overseas Wedding 20.6% 7.9%
Wellness/ Medical Tourism 17.7% 7.1%
Sport Tourism 21.7% 23.0%
Study Tour 27.7% 8.9%
Travel Photography 19.5% 32.7%

More exhibitors now promote theme / in-depth travel products in ITE.

Table 2: Ten Popular Themes by No. of Exhibitors
Ten Popular Themes By Exhibitors No. of Exhibitors
Entertainment & Leisure 234
Family Holiday 209
In-depth, culture & history 192
Food & Wine 184
Driving Tour 179
Travel Photography 153
Eco / Green / Sustainable Tourism 143
Youth Tourism 135
Carnival / Festival / Special Events 127
Sport Tourism 123

In pavilions such as Japan and Taiwan each of which with some 40 to 90 booths, different exhibitors promote different products ranging from sport, culture, green tourism to family travel etc. Some pavilions such as Hong Kong and Macao focus respectively on Cruise Holidays and Gourmet. In ITE 2018 was a multi-national pavilion on green tourism organized by the UNESCO Global Geoparks.

Theme travel works for MICE too, which can make incentive trips more meaningful or interesting. In fact, held in trade days were seminars of Holding Meetings on Cruise and Corporate Volunteer Programs etc.

ITE 2019 Themes related Trade Seminars (Click HERE)
ITE 2019 Themes related Public Seminars (Click HERE)

For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:  or fill in the Exhibiting Inquiry Form
Tel:  (852) 3155 0600   Fax: (852) 3520 1500