Visiting Information - Public Visitor
ITE Hong Kong 2026 - The 40th International Travel Expo co-locating with the 21st MICE Travel Expo
TRADE DAY [Aged 18 or above]
11 Jun (Thu) 10:00 – 18:00 [Trade Only]
12 Jun (Fri) 10:00 – 13:59 [Trade Only]
12 Jun (Fri) 14:00 – 18:00 [Trade & Public]
PUBLC DAY (# refer to Notes below):
13 Jun (Sat) 10:00 – 19:00
14 Jun (Sun) 10:00 – 17:00
11 June (Thu): $70
12 June (Fri): $35
13 June (Sat): $25
14 June (Sun): $25
- No cash counter on site. Visitors can pay by e-payment directly at hall entrance.
- Ticketing counter close 30 minutes before daily closing time of the exhibition.
- Each ticket admits one person only. No re-entry.
- Free for children under 1.1 meters in height accompanied by an adult. Otherwise, same admission fee for children and adults.
- 'Senior Identity Card' (elderly Octopus and JoyYou Octopus card are not accepted) and/or 'Registration Card for Persons with Disabilities' holder can enjoy FREE admission before 12:00 noon on June 14 (Sunday) (that day ONLY).
Highlights
Great Shopping & Fun in ITE’s Public Days
This year will showcase around 400 international exhibitors, with 80% coming from outside Hong Kong. Representing over 50 countries and regions across Africa, Asia, Europe, Oceania, and the Americas, the fair continues to demonstrate strong global participation despite the ongoing Middle East conflict.
Highlights for ITE 2026 include:
China Pavilion: Expands by 30% – the largest pavilion at ITE, organized by the Ministry of Culture and Tourism
New Official Pavilions: From Africa, Asia, and the Americas
New Theme Pavilion: ICE/SNOW TRAVEL – featuring Canada North, Iceland, Xinjiang, Beijing & Chongli
40th Anniversary Features: Time Tunnel (40-year history), 1936 Hong Kong Journey, AI Time Travel Photo
High-Tech Experience: Immersive Horizons: XR 6D Multi-Sensory Tourism Experience
Public Days (June 13–14)
The public days are packed with activities for all ages:
-Travel Seminars – Approximately 80 sessions, many hosted by KOLs, attracting over 10,000 attendees each year
-Cultural Performances & Prize Presentations
-Young Travelers Catwalk Show – Over 30 participants this year, with online and onsite polling
-Photo Sessions with Mascots & Booth Games
-Souvenirs & Photo Corners
-Chance Meetings with Your Favorite KOLs
-Recurrent themes also include Sustainable Tourism and Family Travel
Stay turned to ITE Hong Kong Facebook: ITEHK / Instagram: ite_hk for more.
ITE 2025 VIDEO
