ABOUT ITE MICE
ITE MICE will hold its 20th edition from 12 to 15 June 2025 with the Asia’s leading international travel fair – ITE Hong Kong (39th edition) taking place at Hall 1A-1E of the Hong Kong Convention & Exhibition Centre. Co-location of “Leisure” and “MICE” brings synergy beneficial to MICE exhibitors and visitors.
Bigger scale and highly international
ITE24 had a total of 515 exhibitors from 68 countries and regions, 80 related exhibitor provides also MICE products and services.
| Sectors | % |
|---|---|
| Travel Agency/ DMC | 46.3% |
| Accommodation & Venue | 20.0% |
| Tourism Bureaus | 10.0% |
| Others | 23.7% |
More MICE / Corporate Visitors
ITE24 - in its two trade days 1946 MICE / Corporate visitors and 3167 visitors from travel agents, 80 exhibitors present MICE travel products.
| Sectors | % |
|---|---|
| Travel Agents / Tour Operators | 45.1% |
| MICE / Corporate | 27.7% |
| Other | 27.2% |
Extra Promotions
ITE24 has held several MICE / CORPORATE TRAVEL seminars on, say, Leveraging CSR with Global Participation: Enlightening Case Studies and Transformative Impacts; AI Travel Industry; Team Building for Corporate, Seminars by ILEA and on Youth Study etc
ITE also collaborates with various trade associations every year to invite and distribute tickets to chamber members, including Hong Kong Association of China Travel Organisers and The Hong Kong General Chamber of Commerce.
ITE Hong Kong MICE Survey 2024
Between March and May 2024, TKS sent online invitation to join this survey largely to MICE visitors of ITE from the travel and MICE trade in Hong Kong and neighboring cities. This survey received responses from 131 institutions/companies, please click here for details report findings.
