Why exhibiting in ITE Hong Kong?

First held over 30 years ago, the annual ITE Hong Kong is for many years the city’s only and Asia’s leading international travel fair. It has two days for visitors from travel and MICE trade from locally and regionally so ITE also covers neighboring markets; and another two days for public with visitors mainly premium FIT who worthy targets for direct promotion or selling.

Though exhibitors largely arranged by geography as there are many official pavilions from various destinations, ITE runs separate visitor promotion campaigns for travel trade, corporations and MICE, and the public.
Mainly free flow, ITE also runs Business Matching for sellers quick-dating buyers. Also, it assists exhibitors in pre-show and onsite publicity, and hold seminar for trade or public visitors. Please click below button for details of our free and optional B2B and B2C services.

In short, ITE exhibitors can in one platform but different day conduct business with travel and MICE trade from major markets of Hong Kong and China (mainland) particular from Guangdong, and premium FIT.

International Exhibitors & Quality Visitors

ITE2024 exhibitors, buyers and trade visitors respectively had 87% and 46% coming from outside and overseas; and some 90% of its 63000 public visitors being premium FIT. In all, ITE2024 over 80% recovered comparing to pre-pandemic years.

Including private tour, FIT account for 70% to nearly 90% (*1) of outbound. The ITE2023 public survey found “FIT only 70%; Half-Half 22% and Package Tour only 8%” <*1: 70 + (70 x 70 / 78) = 89.7% >. They often are frequent travelers and some 2/3 to spend more on travel in coming year!

Among all trade visitors, 45% from travel agents and 28% from corporations & MICE; while overall 28% from mainland China particularly from the Guangdong, and 18% from other parts of Asia.