Among Japan’s top five source markets, Hong Kong arrivals ranked top by spending on Food and Drink at around HK$2679, and ranked second on shopping at HK$4438 after tourists from mainland China.

Arrivals from Hong Kong in 2024 spent HK$32.8 billion in Japan, up 37% over 2023 and up 87% over pre-pandemic 2019, with per capita spending per trip averaging YEN 248,000 or HK$12,000.

Hong Kong outbound to Japan in 2024 totaled 2.68 million, thus ranked Japan’s fifth largest source market after China (mainland), Taiwan, South Korea and USA.

Quoting Thai official on Jan 16, media reported Thailand projected foreign arrivals to Thailand from Jan 24 to Feb 2 will exceed 4 million, up 10.4%, and among them some 0.77 million Chinese arrivals, up 22.6%.

Foreign arrivals to Thailand from Jan 1 to Dec 1 in 2024 totaled over 32 million, of whom 6.21 million from China which then ranked Thailand top source market.

Above case also caused in China cancellations of cruise booking to SE Asia during the Chinese New Year, which some travel agents claimed reaching around 30%, reported media on Jan 14.

In 2023, China spent over US$196.5 billion on international travel, which higher than USA at US$150 billion, Germany at US%$112 billion, UK at US$110 billion and France at US$49 billion.

The recent kidnap case of a Chinese actor in Thailand caused price of round trip air ticket from Shanghai to Bangkok during the coming Spring Festival dropped by nearly 40%, media reported on Jan 14

Quoting China Tourism Research Institute, media reported in end of last Dec China’s outbound in the year of 2024 will reach 130 million, which recovered to 84% pre-pandemic level.

Arrivals from China to Serbia in 2024 totaled around 147,000, reported media which quoted Serbian official.

Media reported on Jan 7 China had over 385 million travelers in Ice & Snow leisure travel which also include winter sport in the of 2023 – 2024 season, and the number projected to rise over 500 million in the next season.

Over 3 million Chinese tourists visited Malaysia in 2024, which an increase of 36.5%.

Trip.com also reported among its Hong Kong outbound clients in the first 11 months of 2024, millennials or Generation Z (born between the 1980s and 1990s) accounted for 46%; Generation X (born between the 1965s and 1980s) rose to 33% reflecting the growing interest in traveling among middle-aged people; while the Generation Z accounted for 14% who are more interested in MEGA EVENTS like concerts and sport events.

Quoting Taliban officials, media reported on Dec 30 some 14,500 foreign tourists visited the isolated nation of Afghanistan between 2022 and 2024.

Trip.com reported 62% of its Hong Kong clients in 2024 booked hotels with high star rating which same as in 2023. They usually booked their holidays 1 to 2 months before departure, and more and more of them started exploring niche destinations though traveling to hot short-haul destinations remain popular.

Based on its data, Trip.com reported its Hong Kong clients in the first 11 months of 2024, on average, took 1.9 outbound flights and traveled 4661 km, which respectively up 1.7 times and by 3023 km on distance traveled.

The survey found 56% male and 66% female respondents spent more in the year of 2024 than 2023, of whom 21% male spent 20% more and 42% spent 10% more.

On destination for outbound holiday during Christmas, the above survey found that bigger difference between men and women who choose to travel overseas, taking up 42% and 51% respectively. While choose to travel to mainland China are closer, with men and women taking up 35% & 36% respectively.

An organization interviewed 529 men and women by phone and online from late Nov to early Dec 2024 on their spending pattern during Christmas 2024.