For over a decade, the annual ITE Hong Kong Public Visitor Survey has consistently shown a strong preference for Free Independent Travel (FIT), with approximately 80% of public visitors favoring this travel style. (i.e. independent travel but include private tour).Specifically, ITE 2025 survey—which collected 4,242 online replies around mid-year—revealing that 72% of its public visitors prefer FIT for long-haul travel, rising to 87% for short-haul. However, a subsequent survey in year-end, which more focus on buying behavior, found even among those preferring FIT, some from time to time, they will also consider package tour. ... Full Text