ITE Hong Kong 2026, the 40th ITE-Leisure and 21st ITE-MICE, was successfully held from June 11 to 14, 2026 in Halls 1C, 1D and 1E of the Hong Kong Convention and Exhibition Centre with separate B2B and B2C days and programs. Despite significant headwinds, including the Middle East conflict and the discontinuation of government venue rental subsidies, -ITE2026 achieved remarkable growth: -Exhibitors increased by 19.9% -Buyers and trade visitors rose by 10.7% -Public visitors grew by 5.6% -Exhibiting countries and regions expanded by 7.8%... Full Text

ITE 2026 opens on June 11, with the first two days for trade and last two days open to the public. Again, ITE will also run separate B2B and B2C programs. Our Honor! The Honorable Mr. John KC Lee, the Chief Executive of Hong Kong SAR has again sent his Message to welcome all participants of ITE Hong Kong 2026! Our Guest of Honor, Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism Bureau of the HKSAR Government will officiate the Opening Ceremony of ITE Hong Kong 2026, which will be held on June 11 at ITE’s Grand Stage. Attending ITE2026 is expected to feature over 500 exhibitors and 68 exhibiting countries and regions... Full Text

Message: I am delighted to extend my warmest congratulations on the successful launch of the International Travel Expo (ITE) Hong Kong 2026 and its twin expos — the 40th International Travel Expo (Leisure) and the 21st MICE Travel Expo.... Full Text

There are two HK laws which can affect legally ITE's non-HK exhibitors: (1) the Immigration law that applies to onsite sale”; (2) the Travel Agent Law which can held exhibitor liable if judged “Actively Markets". To better ensure no legal trouble, please login EXHIBITIOR ZONE (https://exhibitorzone.itehk.com) with your password for details/ ... Full Text

TKS, the organizer of ITE Hong Kong, would announce that in view of the significant measure taken, visiting the Uganda Pavilion in ITE2026 is safe from concern on Ebola! ... Full Text

TKS, the organizer, warmly welcomes Beaxar Technology Ltd., which is making a significant contribution to ITE Hong Kong 2026 with two new activities: Realizing Time Travel by AI Photo (TTAI) and ICE/SNOW TRAVEL by AI Photo (ISAI). TTAI and ISAI are integral parts of our 40th Anniversary program. In TTAI, a visitor selects a background and then takes a photo. One example of the backgrounds available for selection is the Hong Kong Bank Building in the 1970s.... Full Text

TKS, organizer of ITE Hong Kong, warmly welcomes Tai Yip Cultural Group will serve as a key participant empowering the upcoming "Tour Through 1936 Hong Kong" event, a special program celebrating ITE Hong Kong's 40th Anniversary in 2026. Featured Exhibit: "Tour Through 1936 Hong Kong" : Curated by Tai Yip, this special exhibit will be housed in the "Time Tunnel" at ITE 2026. The display features items from private collections that are rarely exhibited to the public.... Full Text

ITE 2026 will feature 55 exhibiting countries/regions, over 400 exhibitors, 8,000 trade visitors (85% from outside Hong Kong), and 74,000 public visitors. New highlights include official pavilions from Uganda, Mongolia and Peru; a 35% expanded China Pavilion with 21 participating provinces/cities; and a new Ice/Snow-Travel Pavilion featuring exhibitors from Canada, Iceland, Nepal, and Chinese snow-sports destinations like Heilongjiang, Xinjiang, Beijing and Chongli. Other programs include forums, special displays, business matching, KOL networking, and seminars.... Full Text

In recent years, ITE has already featured international ice & snow exhibitors. Related products cover polar cruises, the Northern Lights, glacier and ice activities, indoor ski resorts, and more, with exhibitors including Yellowknife (Canada), Iceland, and Guangdong. The China Pavilion – organized by the Ministry of Culture and Tourism of the P.R. China – brings together over 20 provinces and cities, many of which offer a rich variety of ice & snow tourism products (including indoor skiing), such as Beijing, Heilongjiang, Xinjiang, and Zhangjiakou Chongli District (Hebei).... Full Text

The sales model of the tourism industry is undergoing a fundamental transformation. While traditional travel agencies remain important, the travel decisions of the new generation are increasingly shaped by Key Opinion Leaders (KOLs) and the social media ecosystem. KOLs are no longer just content creators—they have become a "new sales channel" that directly drives bookings, curates itineraries, and even defines destinations.... Full Text

How do ITE visitors react to the geopolitical uncertainties? ITE's mid-March online survey of 688 respondents found them frequent and affluent travelers. They choose to spend more, not cutting back on travel... Full Text

How relevant are cultural conservation, ecological preservation, and social inclusion for echoing our city's call for a‘Tourism is Everywhere’approach? How effective can they be in driving the growth of sustainable tourism in Hong Kong? And what more can we achieve together?... Full Text

This report covers Hong Kong's Outbound Market Performance Review, Outbound during Christmas & New Year, and Market Outlook.... Full Text

For over a decade, the annual ITE Hong Kong Public Visitor Survey has consistently shown a strong preference for Free Independent Travel (FIT), with approximately 80% of public visitors favoring this travel style. (i.e. independent travel but include private tour).Specifically, ITE 2025 survey—which collected 4,242 online replies around mid-year—revealing that 72% of its public visitors prefer FIT for long-haul travel, rising to 87% for short-haul. However, a subsequent survey in year-end, which more focus on buying behavior, found even among those preferring FIT, some from time to time, they will also consider package tour. ... Full Text