ITE HONG KONG - Trade WebSite



The only MICE show in the Greater Bay Area (including major cities like Hong Kong, Shenzhen, Guangzhou, Dongguan and Macao etc.) and co-locates with the well-established ITE Leisure (over 30 years) which has two days for trade and two days for FIT! Great Synergy for a bigger scale, worldwide exhibitors, trendy themes travel products etc., all add value to MICE travel! Below are key fact / data of ITE 2019 as its 2020 edition canceled due to Covid-19.

MICE in ITE 2019

MICE/Corp visitors interested in / held before Events Overseas %
Incentive Tour 51.6
Overseas Event / Exhibition 38.6
Overseas Business Meeting 33.2
MICE / Corporate visitors by Business Sectors %
Business Services / Professional includes Banking, Finance, Insurance, Legal services, HR, etc 33.6
General Trading i.e. Construction, Apparel, Gifts & Premiums, Electronics, etc 18.6
Training & Education 12.3
Exhibition Organizers, Event Planners 12.5
Association, Government & Public Organizations 9.5
Size of Visitors’ organizations by no. of staff %
Below 50 53.1
50-250 17.6
Over 250 29.3
MICE / Corporate visitors Interested in following Suppliers (Top 5) %
Hotel /Accommodation/ Venue 53.3
Tourism Organizations / Government bodies 47.5
Travel Agents / Tour Operators / Online Travel Agencies 47.4
Attractions / Parks / Entertainment 38.0
Transport Suppliers / Airlines / Airport Services / Car Rentals 32.4
MICE / Corporate visitors interested in seeking following information %
Travel Agents 94.3
Destination information 82.7
Transportation/ Accommodation 72.8
Meeting / Event Venues 49.5
Special Offer 30.6

Of the 675 exhibitors in ITE 2019 came from 56 countries / regions, 141 present MICE and Corporate Travel Products.  Also, on display are trendy travel themes such as Green tourism, Volunteerism, Gourmet, Cruise and Sport tourism can “spice” up various MICE events!

Business Sectors: NTO/CVB, Accommodations, Venue, Travel Agents / Land Tour Operators, Transports, Attractions, etc.

Geography Breakdown: Asia (39%), Europe (29%), Oceania and the Americas (18%), and the Middle East and Africa (14%), are highly international as only 12.5% of them from locally.

The second Trade Day designated as MICE / Corporate Travel Day are informative seminars on