ITE HONG KONG - Trade WebSite
ITE HONG KONG     11-14/6/2026, HKCEC
11-14/6/2026, HKCEC
 
     
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TRADE WEBSITE



ITE HONG KONG 2025 SHOW REPORT
12 - 15 June 2025
Hong Kong Convention & Exhibition Centre (Hall 1A-1E)


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  1. Gross Exhibition Space (SQM)............................................................................. 14000

  2. Total number of Exhibitors &co-exhibitors............................................................. 502

    Exhibitors by Geography
    %
    Outside Hong Kong (Mainland China, overseas, etc)
    441 (87.8%)
    Hong Kong
    64 (12.2%)

  3. No of Participating Countries & Regions............................................................... 64

    Click HERE for the list of participating countries & regions
    Click HERE for the list of exhibitors

  4. No of Trade / Corporate Visitor in trade days (12-13/6)...................................... 7626

    By Location
    %
    Hong Kong
    46.8%
    Mainland China
    33.0%
    Overseas, etc
    20.2%

    By Business Sectors
    %
    Travel Agents / Tour Operators
    45.7%
    MICE & Corporate
    15.3%
    Other tourism industries
    32.9%
    Press / Media
    6.1%

  5. No of Visitors in public days (14-15/6) ................................................................. 70212

  6. No. of Trade / Public Seminars: 135, of which

  7. By KOLs / Influencers .............................. 32
    By Bloggers / Travel Writers ....................... 24
    Total Number of Audiences .................. 9224

  8. Trade Events Highlights:

    • Business Matching
    • New & Niche Destination Presentation (11 sessions)
    • The sustainable shift: Where purpose meets profit in Tourism and Hospitality Industry by Hong Kong Metropolitan University
    • KOL Touring + Networking co-organized with Guru Online

  9. New Development:

  10. From Recovery to Development” - theme this Year

    Two initiatives, namely “Travel Mart” and “Kids’ Cosplay Catwalk” were launched to successfully developed markets of Youth Travel / Gen Z and Family Travel / Young Parents.

    Specifically, Travel Mart included products developed from idea generated when traveling which can offer various opportunities; while the Kids’ Cosplay Catwalk drew over 20 teams with online and onsite polling which respectively drew hundreds of “like” weeks before opening

    A record number of 56 KOLs / Bloggers helped travel seminars in the two public days, and new activities like KOL Networking and KOL Grand Tour in trade days which to facilitate them interacting with NTOs and exhibitors.

    More buyers and trade visitors coming from GBA cities in Guangdong. For their convenience, a trade seminar series of New / Niche Destination was held which for the first time equipped with AI simultaneous interpretation facilities.

  11. ITE 2025 Opening Ceremony

  12. Our Guest of Honor, Miss LAW Shuk Pui, Rosanna, JP, Secretary for Culture, Sports and Tourism of the HKSAR Government officiated the Opening Ceremony of ITE Hong Kong 2025.

    Other VIPs who are our Guest on Stage included Mrs. Angelina Cheung, Commissioner of Tourism, HKSAR; Mr. Zhang Dong, Director of Asia Tourism Exchange; Dr. Peter Lam, Chairman, Hong Kong Tourism Board and Mr. Yiu Pak-leung, Legislative Councilor etc.

    During the Ceremony, the Guest of Honor and Guests on Stage took group photos respectively with Consul Generals and Travel Industry Leaders. (ITE 2025 Opening Ceremony Guest-on-Stage List)