First held nearly 40 years ago, ITE is Hong Kong’s only travel fair. The annual ITE Hong Kong covers in two trade days buyers and travel trade both locally and regionally, and in two public days premium FIT who dominate the outbound market. Also, effectively combining leisure and MICE travel, ITE offers a comprehensive platform to exhibitors.
A major market, Hong Kong often ranks world’s 11th and 12th largest or Asia’s 3rd and 4th largest by total international travel spending. Hong Kong is part of China’s Greater Bay Area (the Bay) which includes Guangzhou, Shenzhen and other Pearl River Delta cities with many being major markets. The Bay’s combined GDP, say, in 2018 would have ranked the world’s 12th largest economy.
ITE also well covers China. In 2019 it drew nearly 2000 buyers and trade visitors from the Bay’s cities in Guangdong and another 1000 from other parts of mainland China.
ITE receives strong supports from governments and the trade! Every year, the Chief Executive of the Hong Kong SAR sends message welcoming ITE participants, and the Ministry of Culture & Tourism of China strongly supports ITE!
ITE is emerging well from Covid-19! Canceled in 2020, its live editions have been held every year since 2021, with ITE2023 by many measures growing back to around 80% of pre-pandemic level.
ITE2023: Summary Statistics
We offer seperate trade and public programs to exhibitors which include Individual Meeting Scheme, help holding trade or travel seminars, provide exposures in special displays which highlight theme travel, and early payment discount etc. Welcome to contact us for details about exhibiting, advertising and visiting.
