Quoting survey by Japan Tourism Agency, media reported in April, among foreign tourists visiting Japan, those visited movie and animation-related attractions increased from 4.6% in 2019 to 7.5% in 2023.

Quoting Visa, an e-payment platform, media on April 15 reported 7 out of the World’s top 10 destinations in 2024 in the Asia Pacific which include Hong Kong, Japan, South Korea, Thailand and Vietnam.

Quoting Visa, an e-payment platform, media on April 15 reported total number of Asia Pacific outbound travelers in 2024 grew 24% over the year before, which far higher than the global average of 12%.

A total of 1.86 million or around 25% Hong Kong residents departed the city in the 4 days long Easter Holiday, and among them 1.23 million left the city in the first 2 days.

Turkey’s new target is to attract each year 1 million Chinese tourists, a big increase, as in 2023 Chinese arrivals totaled around 248,100.

Arrivals from China to Turkey in 2024 totaled some 410,000, up 65.1% over 2023, and China by such high growth rate ranked Turkey’s fastest growing market.

Quoting IAATO, the International Association of Antarctica Tour Operators, media reported in March 9384 Chinese tourists traveled to the Antarctica in the 2024 -25 season, a new record, which accounted for 7.7% of all Antarctica travelers in that season.

Over 85000 Chinese travelers visited Indonesia in November 2024, up 12.9%, and Indonesia target welcoming 2 million arrivals from China in 2025, up 33%.

Arrivals from China to Indonesia in 2024 exceeded 1.50 million which doubled the number in 2023.

Hong Kong welcomed over 1.42 million overnight MICE visitors in 2024, their average per capita spending at HK$7,800, from Hong Kong Tourism Board.

In 2024, some 350 exhibitions and conventions were held in Hong Kong, which in total drew 9.17 million participants. The city expects to hold 320 exhibitions in 2025.

Exhibitions and conventions held in Hong Kong respectively totaled 150 in 2022 and 320 in 2023, which were respectively drew 3.52 million and 6.87 million participants. Comparing these two pandemic years, both the total number of exhibitions and conventions and participants grew by over 100%.

Quoting Global Blue, media reported in mid-March Chinese tourists contributed 25% of the world’s duty-free shopping of luxury products, and their consumption preference in overseas duty-free shops more on cosmetics and electronic products.

Quoting an US market research firm report published in last October, the global cycling tourism market generated income of US$118.2 billion in 2023, and project an annual growth rate of 8.74% through 2029.

Media report, EU recent study found that cycling tourism in Europe can generate EURO 44 billion annually(RMB331.9 billion), which larger than income from cruise at EURO 39 billion (RMB291.8 billion). What’s more, the cycling market keeps expanding.

From Trip.com over 60% Hong Kong travelers being inspired by movies and popular television series to select travel destinations.

From Trip.com, on cruise holiday, Hong Kong tourists’ top three preferences are Excellent Scenery at 53%; all-inclusive package at 50%, and entertainment at 47%.

Trip.com reported top attractions on cruise vacations will be onboard dining options (44%), all-inclusive packages (38%), and live shows or entertainment (31%).

Trip.com data showed Food Stall popular among Hong Kong and Singapore tourists; while Japanese and South Korean tourists favor Hotel Catering.

Based on data of over 6000 travelers from 6 Asia Pacific markets, Trip.com last month reported food and drink is core element when travelers plan holiday itinerary. Specifically, 62% ranked Food Festival, 60% Hotel Catering and 52% Food Stalls most popular gourmet experience!

Earlier this year, Hong Kong Disneyland reported last year it generated revenue of HK$8.8 billion, up 54%, and made a net profit of HK$838 million, up from a loss of HK$365 million the year before. Among its 7.70 million visitors last year, locals accounted for 40% and mainland tourists 38%.

Arrivals from China to Brazil rose 79% to some 76000 in 2024, which announced in Jan 2025 a list 333 travel agents which been approved to receive Chinese tourists this year.

In 2024, Singapore Changi Airport handled almost double more passengers to and from China, which also 6% higher than pre-pandemic level.

On travel spending, inbound from China who spent a total of 3.58 billion Singapore dollars in 2024, the largest contributor.

From Trip.com, booking of air tickets, hotel and attractions from China during the 2025 Spring Festival Golden Week to Singapore grew 26%.

Arrivals from China in 2024 to Malaysia totaled 3.29 million, which up 1.81 million over 2023. China thus become Malaysia’s third largest source market by overnight inbound.

From National Bureau of Statistics of China on Feb 28, mainland Chinese made some 145.9 million departures in 2024.

In a report issued in May 2024 by the Civil Aviation Administration of China, by the end of 2023 China had 66 airlines which operated a total of 4270 airplanes.

China’s civil aviation industry flied some 59000 outbound flights in January 2025, which recovered to 92.4% the 2019 level, and Japan ranked top destinations for these flights.

IATA latest survey, which found 94% travelers will the in next 12 months increase or maintain the same travel frequency as in the past year, has the same findings as in its Nov 2024 survey.

From IATA, the global aviation industry saw occupancy rate climbed to a new height of 82.1% in January this year, while passenger carrying capacity rose 7.1%.

From European aviation trade media which quoted IATA report, global passenger traffic grew 12.4% In January 2025, and specifically the Asia-Pacific market grew 21.8%.

By the end of 2023, China had around 90600 chain hotels which up 28% over 2022, but fewer than 10% of these hotels took part in star rating.

Rate of China’s 5-star hotels averaged RMB599 in the first three quarters of 2024, which a cut of 5% over last year, and occupancy rate also dropped 4%.

China had 432 five star hotels in 2008, which increased to 845 by the end of 2019. The number then dropped in the following five years by nearly 13% to 736 by the third quarter of 2024.

Hong Kong residents made 104.7 million departures in 2024, which up 10.6% over the pre-pandemic 2019 and up 45% over 2023. Quality outbound recovery as Hong Kong recovered more by spending (84%) than departures (77%) in 2023.

In 2024, Hong Kong Disneyland generated income of HK$880 million, up 54%, and net profit of HK$838 million, up 335% over its loss of HK$356 million in 2023.

In 2024, Hong Kong Disneyland drew some 7.70 million visitors, of whom the locals accounting for 40% to be followed closely by those from the mainland (China) at 38%. Significantly, average visitors’ spending up 30% over last year.

Among Japan’s all foreign visitors in January 2025, China ranked top market as arrivals from China totaled 983,000, up 135.6% over last year.

Among all South Korea’s foreign arrivals last year, Chinese with 4.6 million visitors the largest group, and many of them interest in duty-free shopping and K-pop filming locations.

Foreign arrivals to South Korea in 2024 totaled 16.37 million, up 48.4% over 2023 and 94% of the 2019 level, who contribute 9.26 trillion won, up 33.8%, into the economy.

Combined GDP of the cities of the Greater Bay Area (the Bay) in 2024, based on figures published by member cities in Guangdong, and estimates by Hong Kong and Macau, total RMB 14.77 trillion (US$2.068 trillion) which up 5. 1% over 2023. That would have ranked the Bay the world’s 10th largest economy.

In 2024, Singapore Changi Airport handled 67.7 million passengers, up 14.8% over last year and back to 99.1% of 2019 pre-pandemic level; some 366,000 flights, up 11.5% over 2023.

During the 2025 Chinese New Year Holiday, number of transactions made in mainland China by WeChat Pay HK users soaring by 90% over same period last year, of which those transactions in dining, retail and bill payments more than doubled.

In 2024, foreign arrivals to Singapore totaled 16.50 million, and among them 3.08 million from China, which up 126% over 2023 or 85% over 2019.

In January 2025, foreign arrivals to Vietnam totaled 2.07 million, of whom 575,000 from mainland China which up 237% over same period last year. China thus becomes Vietnam’s largest source market.

According to Trip.com’s Feb 4 report, China’s bookings of overseas car rental during 2025 Spring Festival Holiday averaged RMB3000 per booking, up 3% over last year; and popular destinations include Los Angeles, Dubai, San Francisco, Bangkok and Phuket of Thailand.

According to Trip.com’s Feb 4 report, China’s bookings of overseas car rental during 2025 Spring Festival Holiday up 42% over last year, and their rental period averaged 6 days.

According to Trip.com’s Feb 4 report, China’s bookings to visit Japan during 2025 Spring Festival Holiday doubled; while those to USA, Spain, Italy and France up respectively 53%, 82%, 56% and 50% over last year.

On Feb 4, Trip.com reported its (mainland) China’s outbound bookings for 2025 Spring Festival Holiday, overall, up 30% over same period last year.

Hong Kong Airport served 53.12 million passengers in 2024, which a post-pandemic new height and about 74% of the pre-pandemic 2019.

In 2024, Cathay carried 22.83 million passengers, which 64.8% pre-pandemic level. Including its subsidiary, Hong Kong Express, Cathay group last year carried over 28 million passengers.

(Mainland) China's domestic travelers spent RMB5.75 trillion in 2024, up 17.1% or RMB 840 billion over 2023 according to announcement of the Ministry of Culture & Tourism of P. R. China on Jan 22.

(Mainland) China’s domestic travelers in 2024 totaled 5.615 billion, up 14.8% or 724 million over 2023 according to China Ministry of Culture & Tourism.

6.98 million Chinese travelers visited Japan in 2024, which 2.9 times the total of 2023 and accounting for 18.9% of all Japan’s inbound in that year.

Quoted in media in late January, China Trading Desk, a digital marketing firm, forecast around 2.2 million to 2.6 million Chinese travelers travel globally during the Chinese New Year Golden Week Holiday this year, which up 30% over same period last year but only around 40% pre-pandemic level.

The Spring Festival Holiday this year starts on Jan 29, but many Hong Kong residents take two days off (Jan 27 & 28) to have a 9 to 10 days long holiday, and some already departed for outbound holiday. A total of around 859,000 Hong Kong residents (11.5% the population) departed on Jan 24 (Friday) and Jan 25 (Saturday), of whom around 115,000 or 13.4% departed from the airport.

Some 285,000 arrivals from Hong Kong visited Japan in last December, up 13.7% over last year and a new record for a single month.

Among Japan’s top five source markets, Hong Kong arrivals ranked top by spending on Food and Drink at around HK$2679, and ranked second on shopping at HK$4438 after tourists from mainland China.

Arrivals from Hong Kong in 2024 spent HK$32.8 billion in Japan, up 37% over 2023 and up 87% over pre-pandemic 2019, with per capita spending per trip averaging YEN 248,000 or HK$12,000.

Hong Kong outbound to Japan in 2024 totaled 2.68 million, thus ranked Japan’s fifth largest source market after China (mainland), Taiwan, South Korea and USA.

Quoting Thai official on Jan 16, media reported Thailand projected foreign arrivals to Thailand from Jan 24 to Feb 2 will exceed 4 million, up 10.4%, and among them some 0.77 million Chinese arrivals, up 22.6%.

Foreign arrivals to Thailand from Jan 1 to Dec 1 in 2024 totaled over 32 million, of whom 6.21 million from China which then ranked Thailand top source market.

Above case also caused in China cancellations of cruise booking to SE Asia during the Chinese New Year, which some travel agents claimed reaching around 30%, reported media on Jan 14.

In 2023, China spent over US$196.5 billion on international travel, which higher than USA at US$150 billion, Germany at US%$112 billion, UK at US$110 billion and France at US$49 billion.

The recent kidnap case of a Chinese actor in Thailand caused price of round trip air ticket from Shanghai to Bangkok during the coming Spring Festival dropped by nearly 40%, media reported on Jan 14

Quoting China Tourism Research Institute, media reported in end of last Dec China’s outbound in the year of 2024 will reach 130 million, which recovered to 84% pre-pandemic level.

Arrivals from China to Serbia in 2024 totaled around 147,000, reported media which quoted Serbian official.

Media reported on Jan 7 China had over 385 million travelers in Ice & Snow leisure travel which also include winter sport in the of 2023 – 2024 season, and the number projected to rise over 500 million in the next season.

Over 3 million Chinese tourists visited Malaysia in 2024, which an increase of 36.5%.

Trip.com also reported among its Hong Kong outbound clients in the first 11 months of 2024, millennials or Generation Z (born between the 1980s and 1990s) accounted for 46%; Generation X (born between the 1965s and 1980s) rose to 33% reflecting the growing interest in traveling among middle-aged people; while the Generation Z accounted for 14% who are more interested in MEGA EVENTS like concerts and sport events.

Quoting Taliban officials, media reported on Dec 30 some 14,500 foreign tourists visited the isolated nation of Afghanistan between 2022 and 2024.

Trip.com reported 62% of its Hong Kong clients in 2024 booked hotels with high star rating which same as in 2023. They usually booked their holidays 1 to 2 months before departure, and more and more of them started exploring niche destinations though traveling to hot short-haul destinations remain popular.

Based on its data, Trip.com reported its Hong Kong clients in the first 11 months of 2024, on average, took 1.9 outbound flights and traveled 4661 km, which respectively up 1.7 times and by 3023 km on distance traveled.

The survey found 56% male and 66% female respondents spent more in the year of 2024 than 2023, of whom 21% male spent 20% more and 42% spent 10% more.

On destination for outbound holiday during Christmas, the above survey found that bigger difference between men and women who choose to travel overseas, taking up 42% and 51% respectively. While choose to travel to mainland China are closer, with men and women taking up 35% & 36% respectively.

An organization interviewed 529 men and women by phone and online from late Nov to early Dec 2024 on their spending pattern during Christmas 2024.