A pioneer among Asian travel fairs, ITE has been promoting Theme Travel which now highly popular with both trade (including MICE) and public (majority being FIT) visitors (Table 1).
|Adventure (Nature & Wildlife / Safari Holidays)||29.6%||22.8%|
|Art & Entertainment||34.8%||n/a|
|Carnival / Festival / Special Events||34.9%||n/a|
|In-depth, culture & history||34.9%||50.8%|
|Honeymooning/ Overseas Wedding||22.4%||7.4%|
|Wellness/ Medical Tourism||20.6%||8.8%|
More exhibitors now promote theme / in-depth travel products in ITE.
|Ten Popular Themes By Exhibitors||No. of Exhibitors|
|In-depth, culture & history||204|
|Eco / Green / Sustainable Tourism||157|
|Carnival / Festival / Special Events||138|
|Study Tour / Youth Tourism||132|
|Sport / Adventure||129|
|Art & Entertainment||120|
In ITE are products and suppliers of various theme travels i.e. Cruise, Green / Sport Tourism, Adventure, Culture and Gourmet, which are particularly attractive to up-market travelers thus also to the travel trade!
For examples, tours to Galapagos Islands Tour with rich wildlife or to the Amazon with great biodiversity; Ice & Aurora tour in the Finnish Lapland; great train journey through Russia’s Siberia; Rescue Elephant Centre in Thailand; Trekking in Himalayas; turquoise lakes in canyons and dunes of the great steppe around Almaty of Kazakhstan etc. For a change, the archaeological remains of Mycenaean Greek in Cyprus; the heritage cities and shopping in Spain with their long opening hours and high tax returns.
To promote Study Tours, ITE supports two Student Travel Writing Competition, one in Chinese and another in English. Responses have been excellent with thousands of entries received. The winning pieces will be displayed and prize presentation ceremonies be attended by students, teachers and parents.
Theme travel works for MICE too, which can make incentive trips more meaningful or interesting. In fact, held in trade days were seminars of Holding Meetings on Cruise and Corporate Volunteer Programs etc.