ITE HONG KONG - Trade WebSite




ITE Hong Kong Public Days - Tenths of Thousand Affluent FIT to Plan / Book Holidays

Of the 73665 visitors in the two public days of the last ITE, 84.6% prefer traveling in FIT or private tours. They are quality FIT - travel frequently & well educated, and serious visitors as 67% interest in booking holidays and 62% in attending seminars.  In fact, some 90 seminars were held which are often full with popular ones drawing over 200 audiences each.

1) Many Visitors had multiple holidays last year
No. of Overnight Leisure Trips made in the past 12 months %
0 times 2.5%
1 to 2 times 37.1%
3 to 5 times 47.3%
6 times or more 13.2%
2) Well educated, so likely speak English & Good Income
Education %
University or above 43.4%
Post-secondary 34.0%
3) Each year, % of salary after rent / mortgage spent on overseas holiday(s)
0 - 5% 14.0%
5% - 15% 47.1%
15% - 25% 25.7%
25% - 35% 7.3%
Over 35% 6.0%
4) Purpose of visiting
Purchase travel packages / booking tour 66.9%
Travel seminar 62.4%
Cultural Performance 24.8%
5) Within past two years, they have joined tour group that starts outside Hong Kong
Yes, Pre book 44%
Yes, book after arriving 10%
6) How did they purchase FIT/Ticket + hotel package in the past 12 months?
Booking through Travel Agent 33.3%
Online booking directly with supplier 61.3%
Online booking with travel portal / OTA 51.6%
7) Table below shows their interests on destination (by continent or region). To know their interest on different travel themes, please go to Theme page or click HERE
Destinations will be consider visiting (holiday) within the next two years
East / NE Asia 54.5%
Europe 38.7%
Taiwan 37.3%
South/ SE Asia 34.5%
Australia, New Zealand, S. Pacific 25.2%
Mainland China 24.7%
Macao 19.0%
Americas (US, Canada, S&C America) 17.2%
C. Asia / W. Asia 8.3%
Middle East / Africa 8.3%

Seminars in Public Days
Held in one of the 5 purpose built rooms inside the exhibition halls, each session lasts for 25 minutes. With limited supply so demands often unfulfilled, interested exhibitor shall apply early with all required details, and if approved session is free. Please note renting these rooms only possible in trade days, not in public days.  Our B2C program also includes using grand stage for cultural performances, free publicity such as publishing materials in official websites, inclusion in e-newsletter or supplement and face-book etc., before, during and after ITE.  Enquiry welcome!

Remarks: Data from ITE 2019 public visitors Survey which drew nearly 2000 online replies. For more details, please contact the Organizer – TKS Exhibition Services Ltd
Email:      or fill in the Exhibiting Inquiry Form
Tel:        (852) 31550600