Co-locating MICE and leisure travel means ITE bring visitors more choices of destinations, travel products and suppliers ranging from tourism boards, agents, resorts and hotels etc.! Around 1/3 of ITE’s some 650 exhibitors from 56 countries and regions target MICE and Corporate travel market and offer meetings / incentive trips / tailored made groups services. In addition to the links below, please also visit our “Exhibit Preview” for details / highlights of travel products offered by some exhibitors. See you in June in ITE!
Of the 666 exhibitors of ITE2018, which drew in its two trade days 2567 MICE / Corporate visitors and 6580 visitors from travel agents, 187 exhibitors present MICE travel products. Among MICE exhibitors, the three largest segments come mainly from Travel Agents / DMC, Hotel & Venue and NTO.
Moreover, majority of these visitors interested in holding events overseas (Table 1); only half from small / medium size enterprises (Table 2); and likely they welcome holding together MICE and leisure travel for the affluent, as indicated in their interests (Table 3).
|Overseas Event / Exhibition||38|
|No. of Staff||%|
|Kind of Information Seeking for||%|
|Meeting / Event Venues||49|
Admission in trade days require registration. The second Trade Day of ITE is designated as MICE / CORPORATE TRAVEL DAY with a number of related seminars on, say, Team Building Activities Abroad and Green Tourism; Industry Events like One Belt One Road Forum, Inauguration of Business Alliance in Bay Area (Pearl River Delta), Seminars by ILEA and on IT for Travel Trade etc.
Exhibitors are holding theme travel seminars targeting MICE visitors. For examples, Hong Kong Tourism Board held a trade seminar on “Holding meetings on Cruise”, while others and seminar of “Corporate Volunteer Programs” related to sustainable and green tourism too.
Click HERE to see related 2019 MICE / Corporate Seminar Program
Many MICE exhibitors also target affluent FIT / private tours, who are present in tenths of thousand in ITE’s public (FIT) days as 84% of its 90000 visitors prefer FIT or private tour ( See Section ITE – Public). Over the years, some 10 chambers of commerce and professional bodies help distribute ITE Guest Ticket (valid for both trade and public days) to members, with some requesting over 1000 tickets.